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Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy

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  • Stuppy, Anika
  • Smith, Robert W.

Abstract

Behaviors such as hand-washing and vaccination save human lives during the COVID-19 pandemic and beyond. Yet, people differ widely in their willingness to engage in them. This investigation examines whether people's willingness to protect themselves physically from contracting coronavirus depends on their self-esteem. Based on self-verification theory, we propose that people who hold negative self-views are less motivated to protect their health which reduces their willingness to engage in recommended preventive measures such as mask-wearing and social-distancing.

Suggested Citation

  • Stuppy, Anika & Smith, Robert W., 2023. "Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy," Social Science & Medicine, Elsevier, vol. 320(C).
    • Handle: RePEc:eee:socmed:v:320:y:2023:i:c:s0277953623000710
    DOI: 10.1016/j.socscimed.2023.115715
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    References listed on IDEAS

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    1. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face masks considerably reduce COVID-19 cases in Germany," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124130, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face masks considerably reduce COVID-19 cases in Germany," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124587, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Mitze, Timo & Kosfeld, Reinhold & Rode, Johannes & Wälde, Klaus, 2020. "Face Masks Considerably Reduce COVID-19 Cases in Germany: A Synthetic Control Method Approach," IZA Discussion Papers 13319, Institute of Labor Economics (IZA).
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    5. Anika Stuppy & Nicole L Mead & Stijn M J Van Osselaer & JoAndrea Hoegg & Eileen Fischer & Kirmani Amna, 2020. "I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption [The Origins of Deference: When Do People Prefer Lower Status?]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 956-973.
    6. Acar-Burkay, Sinem & Cristian, Daniela-Carmen, 2022. "Cognitive underpinnings of COVID-19 vaccine hesitancy," Social Science & Medicine, Elsevier, vol. 301(C).
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    8. Fonseca, Elize Massard da & Shadlen, Kenneth C. & Bastos, Francisco I., 2021. "The politics of COVID-19 vaccination in middle-income countries: Lessons from Brazil," Social Science & Medicine, Elsevier, vol. 281(C).
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