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Everything has a limit: How intellectual humility lowers the preference for naturalness as reflected in drug choice

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  • Cao, Yu
  • Li, Heng

Abstract

Across a broad range of cultures, people demonstrate a strong preference for items that are labeled as natural. Yet, less is known about methods that can reduce the natural-is-better bias. The objective of the present research is to see whether intellectual humility, a moral virtue that can be understood as a more open and curious mindset, reduces naturalness bias in terms of drug-related decisions.

Suggested Citation

  • Cao, Yu & Li, Heng, 2023. "Everything has a limit: How intellectual humility lowers the preference for naturalness as reflected in drug choice," Social Science & Medicine, Elsevier, vol. 317(C).
    • Handle: RePEc:eee:socmed:v:317:y:2023:i:c:s0277953622009315
    DOI: 10.1016/j.socscimed.2022.115625
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    References listed on IDEAS

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