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Increasing public support for food-industry related, obesity prevention policies: The role of a taste-engineering frame and contextualized values

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  • Ortiz, Selena E.
  • Zimmerman, Frederick J.
  • Adler, Gary J.

Abstract

Support for policies to combat obesity is often undermined by a public sense that obesity is largely a matter of personal responsibility. Industry rhetoric is a major contributor to this perception, as the soda/fast food/big food companies emphasize choice and individual agency in their efforts to neutralize policies that are burdensome. Yet obesity experts recognize that environmental forces play a major role in obesity. We investigate whether exposure to a taste-engineering frame increases support for food and beverage policies that address obesity. A taste-engineering frame details strategies used by the food industry to engineer preferences and increase the over-consumption of processed foods and sugary beverages. We also examine the effects of exposure to two contextualized values that have recently been promoted in expert discourse–consumer knowledge and consumer safety – on public support of policies. Our research shows how causal frames and contextualized values may effectively produce support for new obesity policies.

Suggested Citation

  • Ortiz, Selena E. & Zimmerman, Frederick J. & Adler, Gary J., 2016. "Increasing public support for food-industry related, obesity prevention policies: The role of a taste-engineering frame and contextualized values," Social Science & Medicine, Elsevier, vol. 156(C), pages 142-153.
    • Handle: RePEc:eee:socmed:v:156:y:2016:i:c:p:142-153
    DOI: 10.1016/j.socscimed.2016.02.042
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    References listed on IDEAS

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    1. Gollust, S.E. & Niederdeppe, J. & Barry, C.L., 2013. "Framing the consequences of childhood obesity to increase public support for obesity prevention policy," American Journal of Public Health, American Public Health Association, vol. 103(11), pages 96-102.
    2. Ortiz, S.E. & Zimmerman, F.J. & Gilliam, F.D., 2015. "Weighing in: The taste-engineering frame in obesity expert discourse," American Journal of Public Health, American Public Health Association, vol. 105(3), pages 554-559.
    3. Harris, J.L. & Graff, S.K., 2012. "Protecting young people from junk food advertising: Implications of psychological research for first amendment law," American Journal of Public Health, American Public Health Association, vol. 102(2), pages 214-222.
    4. David R Just & Brian Wansink, 2011. "The Flat-Rate Pricing Paradox: Conflicting Effects of "“All-You-Can-Eat"” Buffet Pricing," The Review of Economics and Statistics, MIT Press, vol. 93(1), pages 193-200, February.
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    Cited by:

    1. Alan C. Logan & Susan H. Berman & Brian M. Berman & Susan L. Prescott, 2021. "Healing Anthropocene Syndrome: Planetary Health Requires Remediation of the Toxic Post-Truth Environment," Challenges, MDPI, vol. 12(1), pages 1-25, January.
    2. James P. Reynolds & Milica Vasiljevic & Mark Pilling & Marissa G. Hall & Kurt M. Ribisl & Theresa M. Marteau, 2020. "Communicating Evidence about the Causes of Obesity and Support for Obesity Policies: Two Population-Based Survey Experiments," IJERPH, MDPI, vol. 17(18), pages 1-19, September.
    3. Alan C. Logan & Susan L. Prescott, 2017. "Astrofood, Priorities and Pandemics: Reflections of an Ultra-Processed Breakfast Program and Contemporary Dysbiotic Drift," Challenges, MDPI, vol. 8(2), pages 1-24, September.
    4. Carters-White, Lauren & Chambers, Stephanie & Skivington, Kathryn & Hilton, Shona, 2021. "Whose rights deserve protection? Framing analysis of responses to the 2016 Committee of Advertising Practice consultation on the non-broadcast advertising of foods and soft drinks to children," Food Policy, Elsevier, vol. 104(C).
    5. Hagenaars, Luc Louis & Jeurissen, Patrick Paulus Theodoor & Klazinga, Niek Sieds, 2017. "The taxation of unhealthy energy-dense foods (EDFs) and sugar-sweetened beverages (SSBs): An overview of patterns observed in the policy content and policy context of 13 case studies," Health Policy, Elsevier, vol. 121(8), pages 887-894.
    6. Reynolds, J.P. & Pilling, M. & Marteau, T.M., 2018. "Communicating quantitative evidence of policy effectiveness and support for the policy: Three experimental studies," Social Science & Medicine, Elsevier, vol. 218(C), pages 1-12.
    7. Alan C. Logan & Christopher R. D’Adamo & Susan L. Prescott, 2023. "The Founder: Dispositional Greed, Showbiz, and the Commercial Determinants of Health," IJERPH, MDPI, vol. 20(9), pages 1-20, April.
    8. Susan L. Prescott & Alan C. Logan, 2019. "Narrative Medicine Meets Planetary Health: Mindsets Matter in the Anthropocene," Challenges, MDPI, vol. 10(1), pages 1-26, February.
    9. Susan L. Prescott & Alan C. Logan, 2016. "Transforming Life: A Broad View of the Developmental Origins of Health and Disease Concept from an Ecological Justice Perspective," IJERPH, MDPI, vol. 13(11), pages 1-44, November.
    10. Susan L. Prescott & Christopher R. D’Adamo & Kathleen F. Holton & Selena Ortiz & Nina Overby & Alan C. Logan, 2023. "Beyond Plants: The Ultra-Processing of Global Diets Is Harming the Health of People, Places, and Planet," IJERPH, MDPI, vol. 20(15), pages 1-21, July.

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