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Protecting young people from junk food advertising: Implications of psychological research for first amendment law

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  • Harris, J.L.
  • Graff, S.K.

Abstract

In the United States, one third of children and adolescents are overweight or obese, yet food and beverage companies continue to target them with advertising for products that contribute to this obesity crisis. When government restrictions on such advertising are proposed, the constitutional commercial speech doctrine is often invoked as a barrier to action. We explore incongruities between the legal justifications for the commercial speech doctrine and the psychological research on how food advertising affects young people. A proper interpretation of the First Amendment should leave room for regulations to protect young people from advertising featuring caloriedense, nutrient-poor foods and beverages.

Suggested Citation

  • Harris, J.L. & Graff, S.K., 2012. "Protecting young people from junk food advertising: Implications of psychological research for first amendment law," American Journal of Public Health, American Public Health Association, vol. 102(2), pages 214-222.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2011.300328_9
    DOI: 10.2105/AJPH.2011.300328
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    Cited by:

    1. Ozimek Irena & Maciejewski Grzegorz & Kita Pavol & Szlachciuk Julita, 2023. "A typology of consumers by their nutritional behaviors and selected lifestyle elements," Journal of Economics and Management, Sciendo, vol. 45(1), pages 68-101, January.
    2. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    3. Tarabashkina, Liudmila & Quester, Pascale & Crouch, Roberta, 2016. "Exploring the moderating effect of children's nutritional knowledge on the relationship between product evaluations and food choice," Social Science & Medicine, Elsevier, vol. 149(C), pages 145-152.
    4. Katherine Isselmann DiSantis & Shiriki Kumanyika & Lori Carter-Edwards & Deborah Rohm Young & Sonya A. Grier & Vikki Lassiter, 2017. "Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments," IJERPH, MDPI, vol. 14(11), pages 1-17, October.
    5. Alysa Miller & Omni Cassidy & Tenay Greene & Josh Arshonsky & Stephanie L. Albert & Marie A. Bragg, 2021. "A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television," IJERPH, MDPI, vol. 18(21), pages 1-15, November.
    6. Ortiz, Selena E. & Zimmerman, Frederick J. & Adler, Gary J., 2016. "Increasing public support for food-industry related, obesity prevention policies: The role of a taste-engineering frame and contextualized values," Social Science & Medicine, Elsevier, vol. 156(C), pages 142-153.
    7. Stefanie K. Gratale & Angeline Sangalang & Erin K. Maloney & Joseph N. Cappella, 2019. "Attitudinal Spillover from Misleading Natural Cigarette Marketing: An Experiment Examining Current and Former Smokers’ Support for Tobacco Industry Regulation," IJERPH, MDPI, vol. 16(19), pages 1-13, September.

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