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Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL

Author

Listed:
  • Maria Esther F. Medalla
  • Kafferine D. Yamagishi
  • Ann Myril C. Tiu
  • Reciel Ann B. Tanaid
  • Dharyll Prince M. Abellana
  • Shirley Ann A. Caballes
  • Eula Margareth Y. Jabilles
  • Egberto F. Selerio
  • Miriam F. Bongo
  • Lanndon A. Ocampo

Abstract

This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials, as well as to determine their underlying causal relationships. Upon a comprehensive literature search, a total of 18 antecedents were found, and these are categorized into three motives, namely, economic, hedonic and recreational, and critical. As a case study in the Philippines, a focus group discussion among experts who are active millennial secondhand clothing users and buyers were tasked to identify the antecedents they have experienced and further confirm those extracted from the literature. To establish the causal relationships of these antecedents, categorize them into net causes or net effects, and address the vagueness associated with the decision-making process, a fuzzy DEMATEL method is used. Results reveal that avoidance of conventional channels proves to be the antecedent providing the highest impact among all other antecedents. Uniqueness, high quality, and fashion trend found to be the antecedents with the highest impacts received, making them the major net effects. Findings from this work hope to provide a framework among practitioners that would lead to a better understanding of millennials’ buying behavior for secondhand clothing.

Suggested Citation

  • Maria Esther F. Medalla & Kafferine D. Yamagishi & Ann Myril C. Tiu & Reciel Ann B. Tanaid & Dharyll Prince M. Abellana & Shirley Ann A. Caballes & Eula Margareth Y. Jabilles & Egberto F. Selerio & Mi, 2021. "Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL," Journal of Management Analytics, Taylor & Francis Journals, vol. 8(3), pages 530-568, July.
    • Handle: RePEc:taf:tjmaxx:v:8:y:2021:i:3:p:530-568
    DOI: 10.1080/23270012.2020.1870878
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    Cited by:

    1. Selerio, Egberto & Caladcad, June Anne & Catamco, Mary Rose & Capinpin, Esehl May & Ocampo, Lanndon, 2022. "Emergency preparedness during the COVID-19 pandemic: Modelling the roles of social media with fuzzy DEMATEL and analytic network process," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    2. Peggy M. L. Ng & Cherry T. Y. Cheung & Kam Kong Lit & Calvin Wan & Ellesmere T. K. Choy, 2024. "Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1024-1039, February.

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