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Do fans’ emotions influence charitable donations? Evidence from monetary and returnable cup donations in German soccer stadiums

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  • Minnich, Aljoscha

Abstract

I study the influence of league match results of two German soccer clubs on their fans’ prosocial behavior in the stadium. For this purpose, a unique donation scheme is analyzed that collects charitable donations in the form of returnable cups with volunteers’ help (in addition to monetary donations). Using time-series analyses for matches from 2010 to 2020, the results suggest that home fans are willing to donate more to charity due to their club’s positive match results (victories). The results also indicate that reference-dependent preferences play a role in home fans’ willingness to donate. First, victories following a halftime draw lead to increased returnable cup donations. Second, the positive effects of wins are more likely to be explained by expected wins taking into account the team’s quality or the betting odds as reference points.

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  • Minnich, Aljoscha, 2022. "Do fans’ emotions influence charitable donations? Evidence from monetary and returnable cup donations in German soccer stadiums," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    • Handle: RePEc:eee:soceco:v:96:y:2022:i:c:s2214804321001476
    DOI: 10.1016/j.socec.2021.101807
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    More about this item

    Keywords

    Charitable donations; Prosocial behavior; Reference dependence; Match results; Professional soccer;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • Z2 - Other Special Topics - - Sports Economics

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