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Winning Does Matter: Patterns in Private Giving to Athletic and Academic Programs at NCAA Division I-AA and I-AAA Institutions

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  • Jeffrey L. Stinson
  • Dennis R. Howard

Abstract

In a study of “big-time” athletic programs, Stinson and Howard (2004) documented a shift in donor giving patterns toward increased support of athletic programs at the apparent expense of giving to academic programs. The shift toward greater athletic giving was most evident at those schools with major football programs. This study's primary purpose is to determine whether the changes found at the Division I-A level are also evident at schools that compete at the Division I-AA or I-AAA level. Linear mixed models indicate that successful athletic programs influence both the number of donors making gifts to an institution and the average dollar amount of those gifts. However, unlike the giving patterns at I-A football schools, winning football and men's basketball teams have direct effects on both athletic and academic gifts. Rather than producing a crowding-out effect, athletic success appears to enhance support for both athletic and academic programs.

Suggested Citation

  • Jeffrey L. Stinson & Dennis R. Howard, 2008. "Winning Does Matter: Patterns in Private Giving to Athletic and Academic Programs at NCAA Division I-AA and I-AAA Institutions," Sport Management Review, Taylor & Francis Journals, vol. 11(1), pages 1-20, January.
    • Handle: RePEc:taf:rsmrxx:v:11:y:2008:i:1:p:1-20
    DOI: 10.1016/S1441-3523(08)70101-3
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    Cited by:

    1. Benjamin Baumer & Andrew Zimbalist, 2019. "The Impact of College Athletic Success on Donations and Applicant Quality," IJFS, MDPI, vol. 7(2), pages 1-23, April.
    2. Boman, Laura & Lefebvre, Sarah & Urumutta Hewage, Ganga S., 2023. "When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    3. Kerianne Lawson, 2021. "The Lasting Impact of NCAA Sanctions: SMU and the Death Penalty," Journal of Sports Economics, , vol. 22(8), pages 946-981, December.
    4. Minnich, Aljoscha, 2022. "Do fans’ emotions influence charitable donations? Evidence from monetary and returnable cup donations in German soccer stadiums," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    5. Laura Beaudin, 2018. "Examining the Relationship Between Athletic Program Expenditure and Athletic Program Success Among NCAA Division I Institutions," Journal of Sports Economics, , vol. 19(7), pages 1016-1045, October.
    6. Adam G. Walker, 2015. "Division I Intercollegiate Athletics Success and the Financial Impact on Universities," SAGE Open, , vol. 5(4), pages 21582440156, October.

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