Be ambitious or lower your expectation: Goals as optimal reference points
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DOI: 10.1016/j.socec.2023.102064
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More about this item
Keywords
Goal setting; Optimal reference points; Reference-dependent preference; Loss aversion;All these keywords.
JEL classification:
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
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