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Should online social Medias (OSMs) be banned at work? The impact of social Medias on employee productivity in Ambo University, a case study

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  • Tulu, Daniel Tadesse

Abstract

The study examines the relationship between the productivity of employee of Ambo University, academic staff and online social Medias by considering the major variables of the study like marital status, duration of stay of the Medias, frequency of usage, usage style, addiction status, purpose, time of usage and necessity of the Medias. For the study 112 academic staffs are partaken from various colleges, institutes and schools of the University. Binomial logistic regression is employed to find the significant factors that affect productivity. The study shows OSMs have positive impact on productivity of academic staff. Youngster academicians are more users of the Medias than oldies. It is found using for average time during official working hours, doesn’t harm the productivity of teachers. Necessity of the OSMs is significantly affect the productivity of the teachers because it is crucial for teaching and learning process. In addition, purpose of usage of OSMs, Frequency of visit, duration of stay on the Media, time of usage and addition to OSMs has also significantly affects independent variable. Marital status and sex of the teacher are statistically insignificant and has nothing to do with the using the Medias and productivity of the teachers. Since using OSMs not merely took the time of teachers, it doesn’t necessarily lower the productivity because they can perform some other unproductive activities instead. Therefore, it is suggested that academicians are fully granted right to use OSMs and university is advised to give training and awareness program on how to use in a way that it gives better benefit than simply ban Medias.

Suggested Citation

  • Tulu, Daniel Tadesse, 2017. "Should online social Medias (OSMs) be banned at work? The impact of social Medias on employee productivity in Ambo University, a case study," Research in International Business and Finance, Elsevier, vol. 42(C), pages 1096-1102.
    • Handle: RePEc:eee:riibaf:v:42:y:2017:i:c:p:1096-1102
    DOI: 10.1016/j.ribaf.2017.07.044
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    Cited by:

    1. Bilal Okudan & Ömür Fatih Karakullukçu, 2021. "The Impact of University Level Sports Education on Social Media Addiction," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 7(1), pages 7-12.
    2. FUCIU Mircea, 2019. "Is The Addiction To The Online Social Media, Of Some Individuals, Affecting The Business Environment?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(2), pages 53-64, September.
    3. Serra Inci Celebi & Remziye Terkan, 2020. "Social Media and Employee Productivity at Workplace," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 37-41.

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