Gender and generational differences in omnichannel shopping travel decisions: What drives consumer choices to pick up in-store or ship direct?
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DOI: 10.1016/j.retrec.2023.101403
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- Huré, Elodie & Picot-Coupey, Karine & Ackermann, Claire-Lise, 2017. "Understanding omni-channel shopping value: A mixed-method study," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 314-330.
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More about this item
Keywords
Omnichannel; Consumer behavior; Intention to use; Socio-demographic characteristics; Ordered logit regression; Non-parametric tests;All these keywords.
JEL classification:
- R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
- C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
- C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
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