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Exploring Omnichannel Retailing
Editor
- Wojciech Piotrowicz(Hanken School of Economics
Saïd Business School, University of Oxford)Richard Cuthbertson(Saïd Business School, University of Oxford)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-98273-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Wojciech Piotrowicz & Richard Cuthbertson, 2019. "Exploring Omnichannel Retailing: Common Expectations and Diverse Reality," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 1-10, Springer.
- Olli Rusanen, 2019. "Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 11-46, Springer.
- Lanlan Cao, 2019. "Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 47-69, Springer.
- Shahriar Akter & Muhammad Ismail Hossain & Steven Lu & Sutapa Aditya & Tasnim M. Taufique Hossain & Uraiporn Kattiyapornpong, 2019. "Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 71-97, Springer.
- Işık Özge Yumurtacı Hüseyinoğlu, 2019. "Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 99-114, Springer.
- Mohua Banerjee, 2019. "Development of Omnichannel in India: Retail Landscape, Drivers and Challenges," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 115-137, Springer.
- Jana Pieriegud, 2019. "The Development of Digital Distribution Channels in Poland’s Retail Pharmaceutical Market," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 139-167, Springer.
- Patsy Perry & Anthony Kent & Francesca Bonetti, 2019. "The Use of Mobile Technologies in Physical Stores: The Case of Fashion Retailing," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 169-195, Springer.
- Bethan Alexander & Marta Blazquez Cano, 2019. "Futurising the Physical Store in the Omnichannel Retail Environment," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 197-223, Springer.
- Cristina Ziliani & Marco Ieva & Juan Carlos Gázquez-Abad & Ida D’Attoma, 2019. "Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 225-249, Springer.
- Erne Suzila Kassim & Husnayati Hussin, 2019. "A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Product Fulfilment Requirements," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 251-265, Springer.
- Wojciech Piotrowicz & Richard Cuthbertson, 2019. "Last Mile Framework for Omnichannel Retailing. Delivery from the Customer Perspective," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 267-288, Springer.
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