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E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption

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  • Gary Madden
  • Aniruddha Banerjee
  • Paul N. Rappoport
  • Hiroaki Suenaga

Abstract

Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early adoption of m-commerce applications are mostly by “relatively heavy” Internet commerce users. Brynjolfsson et al. (2013) argue that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas Einav et al. (2014) contend that early adoption of m-commerce applications are mostly by ‘relatively heavy’ Internet commerce users. This article explores strength of the influences within a nested multiple-service framework, where the reduced-form econometric analysis allows for interdependency between m-commerce and e-commerce services, and the installed base of credit cards. The results reveal a complex situation in which credit cards facilitate e-commerce services, whereas m-commerce adoptions are driven by prior e-commerce and online transaction activity. Also, higher respondent incomes are negatively associated with proposed m-commerce adoption. Surprisingly, privacy concerns do not affect proposed adoption independently; however, an interaction term suggests privacy remains an adoption barrier for the older persons.

Suggested Citation

  • Gary Madden & Aniruddha Banerjee & Paul N. Rappoport & Hiroaki Suenaga, 2017. "E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption," Applied Economics, Taylor & Francis Journals, vol. 49(1), pages 21-32, January.
    • Handle: RePEc:taf:applec:v:49:y:2017:i:1:p:21-32
    DOI: 10.1080/00036846.2016.1189507
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