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Advanced users and the adoption of high speed broadband: Results of a living lab study in the Netherlands

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  • Sadowski, Bert M.

Abstract

In linking the literature on the adoption of Information and Communication Technology (ICT) with the lead user theory, the paper presents the results of a living lab study on the adoption of high speed broadband and advanced ICT services in the Netherlands. The paper proposes that advanced users are able to shape ICT technologies based on their status, their needs and their ability to propose new solutions. In order to examine the role of advanced users, we use data from an on-line survey conducted in a living lab called “Kenniswijk” (Knowledge District) in the Netherlands carried out among 2994 residential users in July 2009. In a first step, the paper examines the leading-edge status of advanced users. Afterwards it studies the extent to which the choice of these users to adopt high speed broadband is related to their decision to adopt advanced ICT services. Finally, the paper utilizes an experimental choice design in order to examine the role of advanced users in defining new product and service characteristics of advanced ICT services. Our research shows that an advanced group of users expected to benefit from using a variety of advanced ICT services in areas such as e-surveillance and local television. In addition, they can contribute to the product and service generation phase within a living lab environment.

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  • Sadowski, Bert M., 2017. "Advanced users and the adoption of high speed broadband: Results of a living lab study in the Netherlands," Technological Forecasting and Social Change, Elsevier, vol. 115(C), pages 1-14.
    • Handle: RePEc:eee:tefoso:v:115:y:2017:i:c:p:1-14
    DOI: 10.1016/j.techfore.2016.09.009
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    4. Anca Elena-Bucea & Frederico Cruz-Jesus & Tiago Oliveira & Pedro Simões Coelho, 2021. "Assessing the Role of Age, Education, Gender and Income on the Digital Divide: Evidence for the European Union," Information Systems Frontiers, Springer, vol. 23(4), pages 1007-1021, August.
    5. Mütterlein, Joschka & Kunz, Reinhard E. & Baier, Daniel, 2019. "Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 113-124.
    6. Sahebali, M.W.W. & Sadowski, Bert M. & Nomaler, O. & Brennenraedts, R., 2021. "Rolling out of fibre optic networks in intermediate versus urban areas: An exploratory spatial analysis in the Netherlands," Telecommunications Policy, Elsevier, vol. 45(5).
    7. Anca Elena-Bucea & Frederico Cruz-Jesus & Tiago Oliveira & Pedro Simões Coelho, 0. "Assessing the Role of Age, Education, Gender and Income on the Digital Divide: Evidence for the European Union," Information Systems Frontiers, Springer, vol. 0, pages 1-15.

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