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Integrating international fashion retail into new product development

Author

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  • Caniato, Federico
  • Caridi, Maria
  • Moretto, Antonella
  • Sianesi, Andrea
  • Spina, Gianluca

Abstract

The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to develop a comprehensive framework to investigate the integration of the NPD process and international retail in the fashion industry with a contingency approach. In particular, the internationalisation of retail is analysed by considering the influence of foreign countries’ characteristics on NPD. To achieve this goal, thirteen exploratory case studies of Italian fashion companies are performed. The cases allow the identification of the framework variables as well as the analysis of the relationships among those variables. Finally, three main archetypes of behaviours are identified.

Suggested Citation

  • Caniato, Federico & Caridi, Maria & Moretto, Antonella & Sianesi, Andrea & Spina, Gianluca, 2014. "Integrating international fashion retail into new product development," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 294-306.
    • Handle: RePEc:eee:proeco:v:147:y:2014:i:pb:p:294-306
    DOI: 10.1016/j.ijpe.2013.04.005
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    References listed on IDEAS

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    Cited by:

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    2. Mohd Fahmi Bin Mad Ali & Mohd Khairol Anuar Bin Mohd Ariffin & Faizal Bin Mustapha & Eris Elianddy Bin Supeni, 2021. "An Unsupervised Machine Learning-Based Framework for Transferring Local Factories into Supply Chain Networks," Mathematics, MDPI, vol. 9(23), pages 1-31, December.
    3. Tambo, Torben, 2014. "Collaboration on technological innovation in Danish fashion chains: A network perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 827-835.
    4. Zofia Patora-Wysocka & Łukasz Sułkowski, 2019. "Sustainable Incremental Organizational Change—A Case of the Textile and Apparel Industry," Sustainability, MDPI, vol. 11(4), pages 1-27, February.
    5. Choi, Tsan-Ming, 2018. "Launching the right new product among multiple product candidates in fashion: Optimal choice and coordination with risk consideration," International Journal of Production Economics, Elsevier, vol. 202(C), pages 162-171.

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