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Factors that influence Chinese automotive suppliers’ mass customization capabilities

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  • Liao, Kun
  • Deng, Xiaodong
  • Marsillac, Erika

Abstract

China is one of the largest and most rapidly growing automotive markets in the world. In such a dynamic environment, mass customization (MC) is considered crucial to developing and maintaining the competitiveness of automotive suppliers. Literature has suggested that the MC capability of a firm can be achieved by systematically (1) coordinating suppliers, (2) implementing modularity-based manufacturing practices, and (3) postponing key production steps that determine specialized product features and performance. However, since research has also indicated that the Chinese manufacturing context differs substantially from others around the world; it is unclear if these same MC practices are as applicable for Chinese automotive suppliers.

Suggested Citation

  • Liao, Kun & Deng, Xiaodong & Marsillac, Erika, 2013. "Factors that influence Chinese automotive suppliers’ mass customization capabilities," International Journal of Production Economics, Elsevier, vol. 146(1), pages 25-36.
    • Handle: RePEc:eee:proeco:v:146:y:2013:i:1:p:25-36
    DOI: 10.1016/j.ijpe.2013.01.014
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    5. Brylowski, Martin & Ludwig, Maximilian & Kersten, Wolfgang & Schultze, Wolfgang, 2020. "Product modularization in integrated supply chains: A product life-cycle phase specific concept for effect allocation," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Data Science and Innovation in Supply Chain Management: How Data Transforms the Value Chain. Proceedings of the Hamburg International Conference of Lo, volume 29, pages 25-76, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    6. Ortega Jimenez, Cesar H. & Machuca, Jose A.D. & Garrido-Vega, Pedro & Filippini, Roberto, 2015. "The pursuit of responsiveness in production environments: From flexibility to reconfigurability," International Journal of Production Economics, Elsevier, vol. 163(C), pages 157-172.
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