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The product demand model driven by consumer’s information perception and quality perception

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  • Yuan, Guanghui
  • Han, Jingti
  • Wang, YaQiong
  • liang, Hejun
  • Li, GangYuan

Abstract

This paper uses the multi-layer network to study the influence of consumer’s information perception and consumer’s quality perception on market demand. In the network society, consumer’s information perception have a greater impact on market demand, mainly because the consumer’s information perception and the consumer’s quality perception are easier to know than before, which in turn affects their market demand. This paper constructs a two-tier model of consumer’s information perception communication and consumer’s quality perception dissemination. The upper is the consumer’s information perception layer and the lower is the consumer’s quality perception layer. At the same time, individuals will also have their own behavioral habits, if they change their active state with a certain probability, it will change the information capability of multi-layer network, the dissemination of consumer’s quality perception, and the market demand (to meet the personalized needs of the market). Finally, the accuracy of the theoretical analysis is verified by the scale-free network simulation.

Suggested Citation

  • Yuan, Guanghui & Han, Jingti & Wang, YaQiong & liang, Hejun & Li, GangYuan, 2019. "The product demand model driven by consumer’s information perception and quality perception," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 535(C).
    • Handle: RePEc:eee:phsmap:v:535:y:2019:i:c:s037843711931355x
    DOI: 10.1016/j.physa.2019.122352
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    References listed on IDEAS

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    1. Sergey V. Buldyrev & Roni Parshani & Gerald Paul & H. Eugene Stanley & Shlomo Havlin, 2010. "Catastrophic cascade of failures in interdependent networks," Nature, Nature, vol. 464(7291), pages 1025-1028, April.
    2. Ru-Jen Lin & Rong-Huei Chen & Thao-Minh Ho, 2013. "Market Demand, Green Innovation, and Firm Performance: Evidence from Hybrid Vehicle Industry," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    3. Zhang, Yi-Cheng, 2005. "Supply and demand law under limited information," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 350(2), pages 500-532.
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    Cited by:

    1. Hauck, Zsuzsanna & Rabta, Boualem & Reiner, Gerald, 2021. "Joint quality and pricing decisions in lot sizing models with defective items," International Journal of Production Economics, Elsevier, vol. 241(C).
    2. Guanghui Yuan & Zhiqiang Liu & Yaqiong Wang & Dongping Pu, 2023. "Market Demand Optimization Model Based on Information Perception Control," Mathematics, MDPI, vol. 11(3), pages 1-16, February.

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