What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
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DOI: 10.1016/j.jretconser.2020.102432
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- Fu, Shixuan & Zheng, Xiaojiang & Wang, Hongpeng & Luo, Yunzhong, 2023. "Fear appeals and coping appeals for health product promotion: Impulsive purchasing or psychological distancing?," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Mosadegh Sedghy, B. & Nematollahi, Mohammadreza & Tajbakhsh, Alireza, 2024. "Market dynamics between retail channels and short food supply chains: A case of organic fruits," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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- Goh, Choon Fu & Long, Chiau Ming & Humaira Fedelis, Nur Aisyah & Hamdan, Halimaton & Chuah, Soo Cheng & Yeo, Sook Fern & Tan, Cheng Ling & Wong, Tin Wui, 2023. "Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
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Keywords
Social proof theory; Social reassurance; Organic PCPs; Information adoption; Values; Quality; Purchase intention; PLS-SEM;All these keywords.
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