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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation

In: Handbook on Ethics and Marketing

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  • Michaela Haase

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Michaela Haase, 2015. "The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation," Chapters, in: Handbook on Ethics and Marketing, chapter 7, pages 125-149, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_7
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    References listed on IDEAS

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    1. Kleinaltenkamp, Michael & Jacob, Frank, 2002. "German approaches to business-to-business marketing theory: origins and structure," Journal of Business Research, Elsevier, vol. 55(2), pages 149-155, February.
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    3. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    4. Eggertsson,Thrainn, 1990. "Economic Behavior and Institutions," Cambridge Books, Cambridge University Press, number 9780521348911, October.
    5. Philip Arestis & Malcolm Sawyer, 2012. "Introduction to the special issue: Economic policies of the new thinking in economics," International Review of Applied Economics, Taylor & Francis Journals, vol. 26(2), pages 145-146, March.
    6. Inge Kaul, 2012. "Global Public Goods: Explaining their Underprovision," Journal of International Economic Law, Oxford University Press, vol. 15(3), pages 729-750, September.
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