The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk
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DOI: 10.1016/j.jretconser.2019.101970
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- Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Cheng-Feng Cheng & Chien-Che Huang & Ming-Chang Lin & Ta-Cheng Chen, 2023. "Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention," SAGE Open, , vol. 13(4), pages 21582440231, December.
- Wei Sun & Alisher Tohirovich Dedahanov & Ho Young Shin & Wei Ping Li, 2021. "Using extended complexity theory to test SMEs’ adoption of Blockchain-based loan system," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-19, February.
- Alsaad, Abdallah Khalaf, 2021. "Ethical judgment, subjective norms, and ethical consumption: The moderating role of moral certainty," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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Keywords
Consumer behavior; Ethical issues; Social risk; Complexity of purchase;All these keywords.
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