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Kundentypologie in der Multikanalwelt: Ergebnisse einer Online- und Offline-Befragung

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  • Ahlert, Dieter
  • Evanschitzky, Heiner
  • Thesing, Miriam

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  • Ahlert, Dieter & Evanschitzky, Heiner & Thesing, Miriam, 2006. "Kundentypologie in der Multikanalwelt: Ergebnisse einer Online- und Offline-Befragung," Working Papers 44, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
    • Handle: RePEc:zbw:cciehs:44
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