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What drives consumers' online information search behavior? Evidence from England

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  • Dutta, Champa Bati
  • Das, Debasish Kumar

Abstract

This paper examines the factors determining consumers' online information search behavior in the context of buying laptop and mobile phone. We measure, how search behavior is perceived in terms of total search, number of search and cognitive ability. Using survey data on 643 respondents from London and Birmingham we test several hypotheses. The result of both OLS and generalized estimating equation portray that search efforts are directly related with education and internet experience and inversely related with income and internet cost. Moreover, analysis of the proportion of online search to total search signifies the substitution of online for offline information sources. The obtained result provides an improved understanding of the determinants of search behavior and important implications for seller of laptop and mobile phone who are seeking to expand their online customer base.

Suggested Citation

  • Dutta, Champa Bati & Das, Debasish Kumar, 2017. "What drives consumers' online information search behavior? Evidence from England," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 36-45.
    • Handle: RePEc:eee:joreco:v:35:y:2017:i:c:p:36-45
    DOI: 10.1016/j.jretconser.2016.10.015
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    Cited by:

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    2. Weiqing Li & Qianyi Dan & Maomao Chi & Weijun Wang, 2021. "Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    3. Bag, Sujoy & Tiwari, Manoj Kumar & Chan, Felix T.S., 2019. "Predicting the consumer's purchase intention of durable goods: An attribute-level analysis," Journal of Business Research, Elsevier, vol. 94(C), pages 408-419.
    4. Nur Hazwani Zolkifly & Nur Lailatul Husna Mohammad Yusof & Shahrel Nizar Baharom, 2017. "Promotional Methods Taken by Car Dealers: An Investigation of Traditional Marketing and Online Media in National Car Showroom," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 1462-1472, November.
    5. Wei, Zhiyong & Dou, Wenyu & Jiang, Qingyun & Gu, Chenyan, 2021. "Influence of incentive frames on offline-to-online interaction of outdoor advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. Cankun Wei & Meichen Fu & Li Wang & Hanbing Yang & Feng Tang & Yuqing Xiong, 2022. "The Research Development of Hedonic Price Model-Based Real Estate Appraisal in the Era of Big Data," Land, MDPI, vol. 11(3), pages 1-30, February.
    7. Vrânceanu Diana-Maria & Țuclea Claudia-Elena & Țigu Gabriela, 2020. "Price search behaviour in digital markets – A perspective from Romania," Management & Marketing, Sciendo, vol. 15(2), pages 219-235, June.

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    More about this item

    Keywords

    D01; D12; D83; Information search; Consumer behavior; Cognitive score; Online market;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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