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Is the Internet a primary source for consumer information search?: Group comparison for channel choices

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  • Park, JungKun
  • Chung, HoEun
  • Yoo, Weon Sang

Abstract

A recent report estimates that 79% of American Internet consumers have searched online for health information [Fox, S., 2005. Health Information Online. Pew Internet & American Life Project, Washington, DC]. Currently, little information exists about consumers’ usage of the Internet as a channel of health information. As more consumers are relying on the Internet as a medical and health information search medium, relevant implicative research that provides insights into consumers’ online information searching behavior should be conducted. The present research attempted to reveal factors that drive consumers to adopt the Internet as their main channel of health information. Specifically, multiple facets, such as consumers’ psychological factors (i.e., personal characteristics) and perceived quality dimensions, were explored. Two Internet user groups were selected by their primary channel when searching for health information. Structural equation modeling was utilized to compare the two groups and identified significant differences of personal characteristics and perceived quality.

Suggested Citation

  • Park, JungKun & Chung, HoEun & Yoo, Weon Sang, 2009. "Is the Internet a primary source for consumer information search?: Group comparison for channel choices," Journal of Retailing and Consumer Services, Elsevier, vol. 16(2), pages 92-99.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:2:p:92-99
    DOI: 10.1016/j.jretconser.2008.11.002
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    References listed on IDEAS

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    Cited by:

    1. Dutta, Champa Bati & Das, Debasish Kumar, 2017. "What drives consumers' online information search behavior? Evidence from England," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 36-45.
    2. Patrick Acheampong & Li Zhiwen & Ruhiya Abubakar & Henry Asante Antwi & Michael Owusu Akomeah, 2016. "Stimulants of Online Shopping Behaviour among Chinese Millenials in China," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(5), pages 331-349, May.
    3. Satoshi Kitamura, 2013. "The Relationship Between Use of the Internet and Traditional Information Sources," SAGE Open, , vol. 3(2), pages 21582440134, May.

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