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A Markovian Analysis of the Life of Newspaper Subscriptions

Author

Listed:
  • W. Edwards Deming

    (New York University)

  • Gerald J. Glasser

    (New York University)

Abstract

This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The method of solution, here with indicated, involved the collection of data from a probability sample of subscribers to the newspaper, and use of these data to construct a Markov chain.

Suggested Citation

  • W. Edwards Deming & Gerald J. Glasser, 1968. "A Markovian Analysis of the Life of Newspaper Subscriptions," Management Science, INFORMS, vol. 14(6), pages 283-293, February.
    • Handle: RePEc:inm:ormnsc:v:14:y:1968:i:6:p:b283-b293
    DOI: 10.1287/mnsc.14.6.B283
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    Cited by:

    1. Eva Ascarza & Oded Netzer & Bruce G. S. Hardie, 2018. "Some Customers Would Rather Leave Without Saying Goodbye," Marketing Science, INFORMS, vol. 37(1), pages 54-77, January.
    2. Kanellos, Nikolaos & Katsianis, Dimitrios & Varoutas, Dimitrios, 2022. "Forecasting a telecommunications provider's market share," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265639, International Telecommunications Society (ITS).
    3. Saavedra, José Luis & González, Ana Karina, 2015. "WTP consumer's key factors for local and regional newspaper print subscription plans," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 164-169.
    4. Woisetschläger, David M. & Lentz, Patrick & Evanschitzky, Heiner, 2011. "How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings," Journal of Business Research, Elsevier, vol. 64(8), pages 800-808, August.

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