IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v18y2005i2p131-142.html
   My bibliography  Save this article

Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model

Author

Listed:
  • Hsiang Iris Chyi

Abstract

As no business models seem to generate reliable revenue streams for online news services, many publishers see the subscription model as a last resort for survival although little evidence suggests users are ready to pay for online news at this moment. A random-sample telephone survey of 853 Hong Kong residents found very few users actually responded to paid content and most had no intent to pay in the future. Hierarchical regression analysis showed that age and newspaper use are related to paying intent, whereas income is not. Online publishers may consider the economic implications before adopting the subscription model.

Suggested Citation

  • Hsiang Iris Chyi, 2005. "Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model," Journal of Media Economics, Taylor & Francis Journals, vol. 18(2), pages 131-142.
    • Handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:131-142
    DOI: 10.1207/s15327736me1802_4
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1207/s15327736me1802_4
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1207/s15327736me1802_4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Johannes Putzke & Detlef Schoder & Kai Fischbach, 2010. "Adoption of Mass-Customized Newspapers: An Augmented Technology Acceptance Perspective," Journal of Media Economics, Taylor & Francis Journals, vol. 23(3), pages 143-164.
    2. George Tsourvakas & Kyriakos Riskos, 2018. "Emergent Success Factors for Entrepreneurial E-media Companies," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 101-120, July.
    3. Alfonso Vara-Miguel, 2020. "Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences," Media and Communication, Cogitatio Press, vol. 8(2), pages 16-27.
    4. Kim, Min Sung & Kim, Eun & Hwang, ShinYoung & Kim, Junghwan & Kim, Seongcheol, 2017. "Willingness to pay for over-the-top services in China and Korea," Telecommunications Policy, Elsevier, vol. 41(3), pages 197-207.
    5. Jeong, Misun & Yang, Kiseol & Kim, HaeJung Maria & Min, Jihye, 2024. "Curation subscription box services: Implications for the pet industry," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    6. Saavedra, José Luis & González, Ana Karina, 2015. "WTP consumer's key factors for local and regional newspaper print subscription plans," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 164-169.
    7. Massimo FLORIO & Emanuela SIRTORI, 2014. "The Evaluation of Research Infrastructures: a Cost-Benefit Analysis Framework," Departmental Working Papers 2014-10, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    8. Florio, Massimo & Sirtori, Emanuela, 2016. "Social benefits and costs of large scale research infrastructures," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 65-78.
    9. Seung Hwan (Shawn) Lee, 2019. "An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration," Sustainability, MDPI, vol. 11(9), pages 1-14, April.
    10. Go, Geoffrey, 2021. "News Media, Digital Platforms and Content Sharing," Warwick-Monash Economics Student Papers 23, Warwick Monash Economics Student Papers.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:131-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.