Targeted Advertising: The Role of Subscriber Characteristics in Media Markets
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- Ambarish Chandra, 2009. "Targeted Advertising: The Role Of Subscriber Characteristics In Media Markets," Journal of Industrial Economics, Wiley Blackwell, vol. 57(1), pages 58-84, March.
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More about this item
Keywords
Targeted Advertising; Media Markets; Newspapers; Media Segmentation;All these keywords.
JEL classification:
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2008-04-15 (Industrial Competition)
- NEP-CUL-2008-04-15 (Cultural Economics)
- NEP-MIC-2008-04-15 (Microeconomics)
- NEP-MKT-2008-04-15 (Marketing)
- NEP-URE-2008-04-15 (Urban and Real Estate Economics)
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