IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v21y2014i3p239-248.html
   My bibliography  Save this article

War affected youth as consumers of microcredit: An application and extension of the Theory of Planned Behaviour

Author

Listed:
  • Jebarajakirthy, Charles
  • Lobo, Antonio C.

Abstract

Youth in war-ravaged countries are particularly vulnerable, and one of their main challenges is finding employment. The majority of youth in such countries encounter limited access to capital supplied by traditional banking institutions. Thus, the purpose of this research is to identify war affected youth׳s Purchase Intentions of microcredit. The findings of this study will contribute towards encouraging youth in obtaining microcredit and fostering their entrepreneurial activities. The Theory of Planned Behaviour has been generally applied to predict Purchase Intentions, nevertheless we have used a modified version of this theory to design the conceptual model. 1603 responses were obtained from youth in war-affected areas of Sri Lanka. The findings revealed that Positive Affect and Self-Identity were predictors of Purchase Intentions; whereas Perceived Deterrents negatively influenced Purchase Intentions. Additionally, Entrepreneurial Desire seemed to enhance the association between Self-Identity and Purchase Intentions. Entrepreneurial Desire also directly influenced Purchase Intentions. Based on these findings, we have suggested implications to theory and practice so as to effectively market microcredit to youth in war-affected regions.

Suggested Citation

  • Jebarajakirthy, Charles & Lobo, Antonio C., 2014. "War affected youth as consumers of microcredit: An application and extension of the Theory of Planned Behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 239-248.
  • Handle: RePEc:eee:joreco:v:21:y:2014:i:3:p:239-248
    DOI: 10.1016/j.jretconser.2014.02.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698914000162
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jretconser.2014.02.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wood, Michael, 1998. "Socio-economic status, delay of gratification, and impulse buying," Journal of Economic Psychology, Elsevier, vol. 19(3), pages 295-320, June.
    2. Hayhoe, Celia Ray & Leach, Lauren & Turner, Pamela R., 1999. "Discriminating the number of credit cards held by college students using credit and money attitudes," Journal of Economic Psychology, Elsevier, vol. 20(6), pages 643-656, December.
    3. Sergio Navajas & Luis Tejerina, 2006. "Microfinance in Latin America and the Caribbean: Connecting Supply and Demand," IDB Publications (Working Papers) 9212, Inter-American Development Bank.
    4. Skålén, Per & Hackley, Chris, 2011. "Marketing-as-practice. Introduction to the special issue," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 189-195, June.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Nahid Sultana & Naznin Islam, 2009. "NGOs in Bangladesh," Indian Journal of Gender Studies, Centre for Women's Development Studies, vol. 16(1), pages 77-98, February.
    7. Dilip Dutta & Ihab Magableh, 2006. "A socio-economic study of the borrowing process: the case of microentrepreneurs in Jordan," Applied Economics, Taylor & Francis Journals, vol. 38(14), pages 1627-1640.
    8. Fazle Hasan Abed & Imran Matin, 2007. "Beyond Lending: How Microfinance Creates New Forms of Capital to Fight Poverty," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(1-2), pages 3-17, April.
    9. Gwendolyn Alexander Tedeschi, 2008. "Overcoming Selection Bias in Microcredit Impact Assessments: A Case Study in Peru," Journal of Development Studies, Taylor & Francis Journals, vol. 44(4), pages 504-518, April.
    10. Khavul, Susanna & Chavez, Helmuth & Bruton, Garry D., 2013. "When institutional change outruns the change agent: The contested terrain of entrepreneurial microfinance for those in poverty," Journal of Business Venturing, Elsevier, vol. 28(1), pages 30-50.
    11. Tilman Brück, 2004. "The Welfare Effects of Farm Household Activity Choices in Post-War Mozambique," Discussion Papers of DIW Berlin 413, DIW Berlin, German Institute for Economic Research.
    12. Dima Jamali & Ramez Mirshak, 2010. "Business-Conflict Linkages: Revisiting MNCs, CSR, and Conflict," Journal of Business Ethics, Springer, vol. 93(3), pages 443-464, May.
    13. James Atta Peprah, 2012. "Access to micro-credit well-being among women entrepreneurs in the Mfantsiman Municipality of Ghana," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 1(1), pages 01-14, January.
    14. Jessica Schicks, 2010. "Microfinance Over-Indebtedness: Understanding its drivers and challenging the common myths," Working Papers CEB 10-048, ULB -- Universite Libre de Bruxelles.
    15. Navajas, Sergio & Tejerina, Luis, 2006. "Microfinance in Latin America and the Caribbean: Connecting Supply and Demand," IDB Publications (Working Papers) 2427, Inter-American Development Bank.
    16. Richard L. Meyer, 2013. "Microcredit and Agriculture: Challenges, Successes and Prospects," Palgrave Macmillan Books, in: Jean-Pierre Gueyie & Ronny Manos & Jacob Yaron (ed.), Microfinance in Developing Countries, chapter 10, pages 199-226, Palgrave Macmillan.
    17. Shad S. Morris & Warner P. Woodworth & Shon R. Hiatt, 2006. "The Value Of Networks In Enterprise Development: Case Studies In Eastern Europe And Southeast Asia," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(04), pages 345-356.
    18. Panjaitan-Drioadisuryo, R.D.M. & Cloud, Kathleen, 1999. "Gender, self-employment and microcredit programs An Indonesian case study," The Quarterly Review of Economics and Finance, Elsevier, vol. 39(5), pages 769-779.
    19. Li, Xia & Gan, Christopher & Hu, Baiding, 2011. "Accessibility to microcredit by Chinese rural households," Journal of Asian Economics, Elsevier, vol. 22(3), pages 235-246, June.
    20. Turvey, Calum G. & Kong, Rong, 2010. "Informal lending amongst friends and relatives: Can microcredit compete in rural China?," China Economic Review, Elsevier, vol. 21(4), pages 544-556, December.
    21. Johar, Meliyanni & Rammohan, Anu, 2006. "Demand for Microcredit by Indonesian women," Working Papers 2006-03, University of Sydney, School of Economics.
    22. repec:ilo:ilowps:324861 is not listed on IDEAS
    23. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    24. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    25. James Atta Peprah, 2012. "Access to micro-credit well-being among women entrepreneurs in the Mfantsiman Municipality of Ghana," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 1(1), pages 1-14, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jesús Tomás Monge Moreno & Manuel Monge, 2023. "Coronavirus, Vaccination and the Reaction of Consumer Sentiment in The United States: Time Trends and Persistence Analysis," Mathematics, MDPI, vol. 11(8), pages 1-8, April.
    2. Hijab Azhar & Laiba Asif & Tehreem Jehan & Hira Khurram & Javaria Asim, 2024. "Exploring the Drivers of Green Purchasing Behavior: Evidence from Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 93-101.
    3. Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
    4. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    5. Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
    6. Ulva Arsyistawa & Arif Hartono, 2022. "The effect of eco-label and perceived consumer effectiveness toward green purchase," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 57-66, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jebarajakirthy, Charles & Lobo, Antonio, 2015. "A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 39-48.
    2. Kajenthiran. K & Achchuthan. S & Ajanthan. A, 2017. "A Quest for Seeking Microcredit among Youth: Evidence from an Emerging Nation in South Asian Region," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(2), pages 1-8.
    3. Läpple, Doris & Kelley, Hugh, 2013. "Understanding the uptake of organic farming: Accounting for heterogeneities among Irish farmers," Ecological Economics, Elsevier, vol. 88(C), pages 11-19.
    4. Dioum, Sokhna Bousso, 2024. "Pauvreté et microfinance dans l’espace de la cedeao: un cluster macroéconomique appliqué [Poverty and microfinance in the ecowas region: an applied macroeconomic cluster]," MPRA Paper 121580, University Library of Munich, Germany.
    5. Muhammad Shahid Qureshi & Saadat Saeed & Syed Waleed Mehmood Wasti, 2016. "The impact of various entrepreneurial interventions during the business plan competition on the entrepreneur identity aspirations of participants," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-18, December.
    6. Carlos Bazan, 2022. "Effect of the University’s Environment and Support System on Subjective Social Norms as Precursor of the Entrepreneurial Intention of Students," SAGE Open, , vol. 12(4), pages 21582440221, October.
    7. Leonidas A. Zampetakis & Manolis Lerakis & Konstantinos Kafetsios & Vassilis S. Moustakis, 2016. "The moderating role of anticipated affective ambivalence in the formation of entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 815-838, September.
    8. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    9. Fayolle, Alain & Liñán, Francisco, 2014. "The future of research on entrepreneurial intentions," Journal of Business Research, Elsevier, vol. 67(5), pages 663-666.
    10. Zellweger, Thomas & Sieger, Philipp & Halter, Frank, 2011. "Should I stay or should I go? Career choice intentions of students with family business background," Journal of Business Venturing, Elsevier, vol. 26(5), pages 521-536, September.
    11. Mohd Hizam Hanafiah, & Sheikh Usman Yousaf, & Bushra Usman,, 2017. "The influence of psychological capital on the growth intentions of entrepreneurs: A study on Malaysian SME entrepreneurs," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(5), pages 556-569, December.
    12. Hsu, Dan K. & Burmeister-Lamp, Katrin & Simmons, Sharon A. & Foo, Maw-Der & Hong, Michelle C. & Pipes, Jesse D., 2019. "“I know I can, but I don't fit”: Perceived fit, self-efficacy, and entrepreneurial intention," Journal of Business Venturing, Elsevier, vol. 34(2), pages 311-326.
    13. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    14. Marco Caliendo & Alexander S. Kritikos & Claudia Stier, 2023. "The influence of start-up motivation on entrepreneurial performance," Small Business Economics, Springer, vol. 61(3), pages 869-889, October.
    15. Michael Asamani Pobbi & Eunice Antiaye, 2020. "Linking entrepreneurship education and training with students and graduates entrepreneurial intention," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(7), pages 274-288, December.
    16. Francisco Liñán & Yi-Wen Chen, 2006. "Testing the Entrepreneurial Intention Model on a Two-Country Sample," Working Papers 0607, Departament Empresa, Universitat Autònoma de Barcelona, revised Jul 2006.
    17. Ferreira, Joao J. & Fernandes, Cristina I. & Veiga, Pedro Mota & Caputo, Andrea, 2022. "The interactions of entrepreneurial attitudes, abilities and aspirations in the (twin) environmental and digital transitions? A dynamic panel data approach," Technology in Society, Elsevier, vol. 71(C).
    18. Jaeyeob Jeong & Myeonggil Choi, 2017. "The Expected Job Satisfaction Affecting Entrepreneurial Intention as Career Choice in the Cultural and Artistic Industry," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    19. Giuseppe Criaco & Philipp Sieger & Karl Wennberg & Francesco Chirico & Tommaso Minola, 2017. "Parents’ performance in entrepreneurship as a “double-edged sword” for the intergenerational transmission of entrepreneurship," Small Business Economics, Springer, vol. 49(4), pages 841-864, December.
    20. Verheul, Ingrid & Thurik, Roy & Grilo, Isabel & van der Zwan, Peter, 2012. "Explaining preferences and actual involvement in self-employment: Gender and the entrepreneurial personality," Journal of Economic Psychology, Elsevier, vol. 33(2), pages 325-341.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:21:y:2014:i:3:p:239-248. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.