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Effects of ideal image congruence and organizational commitment on employee intention to leave

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  • Yurchisin, Jennifer
  • Park, Jihye
  • O’Brien, Matthew

Abstract

The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee–store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee–store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee–store commitment were negatively related to employees’ intention to leave.

Suggested Citation

  • Yurchisin, Jennifer & Park, Jihye & O’Brien, Matthew, 2010. "Effects of ideal image congruence and organizational commitment on employee intention to leave," Journal of Retailing and Consumer Services, Elsevier, vol. 17(5), pages 406-414.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:5:p:406-414
    DOI: 10.1016/j.jretconser.2010.04.002
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    References listed on IDEAS

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    1. Stern, Bruce L & Bush, Ronald F & Hair, Joseph F, Jr, 1977. "The Self-Image/Store Image Matching Process: An Empirical Test," The Journal of Business, University of Chicago Press, vol. 50(1), pages 63-69, January.
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    3. Sirgy, M. Joseph & Grewal, Dhruv & Mangleburg, Tamara, 2000. "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, Elsevier, vol. 49(2), pages 127-138, August.
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    1. Desi Wahyuni & Muafi Muafi, 2021. "Effects of workplace loneliness and perceived organizational support towards intention to leave mediated by organizational commitment," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 01-16, June.
    2. Geoffrey Tso & Fangtao Liu & Jin Li, 2015. "Identifying Factors of Employee Satisfaction: A Case Study of Chinese Resource-Based State-Owned Enterprises," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 123(2), pages 567-583, September.
    3. Heesup Han & Hossein G.T. Olya & Elena‐Nicoleta Untaru & Ana Ispas & Jinkyung Jenny Kim & Wansoo Kim, 2020. "Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1186-1198, March.

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