IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v17y2010i1p80-87.html
   My bibliography  Save this article

Body modifications and young adults: Predictors of intentions to engage in future body modification

Author

Listed:
  • Rodriguez Cano, Cynthia
  • Sams, Doreen

Abstract

The current study employs the theory of extended self to examine fashion leadership and its predictive value of intention to engage in body modification behavior. Data were collected using a survey. Participants included 454 students from two universities located in the southern United States. Findings identify new relationships among vanity, impulsiveness, market maven and reveal a significant, but weak, relationship between fashion leadership and future intentions. The strong relationship between previous behaviors and future intentions indicates that college students who previously engaged in body modification are likely to repeat the behavior. The current findings offer management new insight as to the importance of and motivations to engage in body modification.

Suggested Citation

  • Rodriguez Cano, Cynthia & Sams, Doreen, 2010. "Body modifications and young adults: Predictors of intentions to engage in future body modification," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 80-87.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:1:p:80-87
    DOI: 10.1016/j.jretconser.2009.10.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698909000782
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2009.10.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Netemeyer, Richard G & Burton, Scot & Lichtenstein, Donald R, 1995. "Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 612-626, March.
    2. Kelly Tian & Russell W. Belk, 2005. "Extended Self and Possessions in the Workplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 297-310, September.
    3. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    4. Sager, J. K. & Menon, Ajay, 1994. "The role of behavioral intentions in turnover of salespeople," Journal of Business Research, Elsevier, vol. 29(3), pages 179-188, March.
    5. Johnston, Mark W. & Futrell, Charles M., 1989. "Functional salesforce turnover: An empirical investigation into the positive effects of turnover," Journal of Business Research, Elsevier, vol. 18(2), pages 141-157, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Petruzzellis, Luca & Fronzetti Colladon, Andrea & Visentin, Marco & Chebat, Jean-Charles, 2021. "Tell me a story about yourself: The words of shopping experience and self-satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    2. D’Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Nguyen, Ninh, 2023. "The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Fernandez, Karen V., 2020. "PROVE it! A practical primer to positioning theoretically," Australasian marketing journal, Elsevier, vol. 28(1), pages 57-64.
    4. Krist Swimberghe & Dheeraj Sharma & Laura Flurry, 2011. "Does a Consumer’s Religion Really Matter in the Buyer–Seller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgment ," Journal of Business Ethics, Springer, vol. 102(4), pages 581-598, September.
    5. Dumas, Jean-Malik, 2016. "Essays in behavioral strategy," Other publications TiSEM a04c1b1b-eeed-48ad-894b-7, Tilburg University, School of Economics and Management.
    6. Milad Mirbabaie & Stefan Stieglitz & Felix Brünker & Lennart Hofeditz & Björn Ross & Nicholas R. J. Frick, 2021. "Understanding Collaboration with Virtual Assistants – The Role of Social Identity and the Extended Self," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(1), pages 21-37, February.
    7. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
    8. Daniela Andreini & Giuseppe Pedeliento, 2013. "B2B vs. B2C: an empirical attempt to bridge the gap," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(1), pages 73-96.
    9. Adriana Manolica & Marius-Iulian Cluci & Teodora Roman, 2021. "The Consumer Explained through the Extended-Self," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 572-581, August.
    10. Walasek, Lukasz & Matthews, William J & Rakow, Tim, 2015. "The need to belong and the value of belongings: Does ostracism change the subjective value of personal possessions?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 195-204.
    11. Akawut Jansom & Siwarit Pongsakornrungsilp, 2021. "How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    12. Okazaki, Shintaro & Schuberth, Florian & Tagashira, Takumi & Andrade, Victoria, 2021. "Sneaking the dark side of brand engagement into Instagram: The dual theory of passion," Journal of Business Research, Elsevier, vol. 130(C), pages 493-505.
    13. Hill, Ronald Paul & Gaines, Jeannie & Wilson, R. Mark, 2008. "Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions," Journal of Business Research, Elsevier, vol. 61(5), pages 553-562, May.
    14. Ajitha, S. & Sivakumar, V.J., 2017. "Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 103-113.
    15. Krist Swimberghe & Laura Flurry & Janna Parker, 2011. "Consumer Religiosity: Consequences for Consumer Activism in the United States," Journal of Business Ethics, Springer, vol. 103(3), pages 453-467, October.
    16. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
    17. Shiri Melumad & Michel Tuan Pham & Darren W Dahl & Amna Kirmani & Peter R Darke, 2020. "The Smartphone as a Pacifying Technology [Diagnostic Instruments for Behavioural Addiction: An Overview]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 237-255.
    18. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
    19. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    20. Rosenbaum, Mark S. & Ramirez, Germán Contreras & Campbell, Jeffrey & Klaus, Philipp, 2021. "The product is me: Hyper-personalized consumer goods as unconventional luxury," Journal of Business Research, Elsevier, vol. 129(C), pages 446-454.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:17:y:2010:i:1:p:80-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.