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Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions

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  • Hill, Ronald Paul
  • Gaines, Jeannie
  • Wilson, R. Mark

Abstract

This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant literature. A description of the study's protocol follows. The article then covers five thematic categories that result from the investigation. The analysis of text from the consumer essays and a few precious photographs bring life to the case reports. The close provides implications for consumer-behavior scholarship and marketing practice in a variety of intra- and inter-species domains.

Suggested Citation

  • Hill, Ronald Paul & Gaines, Jeannie & Wilson, R. Mark, 2008. "Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions," Journal of Business Research, Elsevier, vol. 61(5), pages 553-562, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:553-562
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    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Hirschman, Elizabeth C, 1994. "Consumers and Their Animal Companions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 616-632, March.
    3. Endenburg, N. & Hart, H. 't & Bouw, J., 1994. "Motives for acquiring companion animals," Journal of Economic Psychology, Elsevier, vol. 15(1), pages 191-206, March.
    4. Kelly Tian & Russell W. Belk, 2005. "Extended Self and Possessions in the Workplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 297-310, September.
    5. Aaron C. Ahuvia, 2005. "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 171-184, June.
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    1. D’Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Nguyen, Ninh, 2023. "The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Apaolaza, Vanessa & Hartmann, Patrick & Paredes, Mario R. & Trujillo, Alejandra & D'Souza, Clare, 2022. "What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion," Journal of Business Research, Elsevier, vol. 141(C), pages 367-379.
    3. Gould, Stephen J., 2008. "Narrative and metacognition as consumer mystery: A comment on Hill, Gaines, and Wilson and animal companions," Journal of Business Research, Elsevier, vol. 61(5), pages 563-564, May.
    4. Kirk, Colleen P., 2019. "Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets," Journal of Business Research, Elsevier, vol. 99(C), pages 306-318.

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