IDEAS home Printed from https://ideas.repec.org/a/eee/jomega/v33y2005i2p119-139.html
   My bibliography  Save this article

A systematic approach to quality function deployment with a full illustrative example

Author

Listed:
  • Chan, Lai-Kow
  • Wu, Ming-Lu

Abstract

This paper presents a systematic and operational approach to quality function deployment (QFD), a customer-driven quality management system for product development. After a comprehensive description of the relevant elements in house of quality (HOQ), the first and most influential phase of the QFD system, a 9-step model is proposed to help build such an HOQ. A number of 9-point scales are developed whose uses could help unify the various measurements in HOQ to avoid arbitrariness. Special attention is paid to the various subjective assessments in the HOQ process, and symmetrical triangular fuzzy numbers (STFNs) are suggested for use to capture the vagueness in people's linguistic assessments. Instead of using the quite subjective sales-point concept, entropy method is introduced to conduct competitive analysis and derive competitive priority ratings. A thorough explanation is given to address the concepts, computations and implementations in the proposed HOQ model, followed by a full example for a fried Chinese vegetable to illustrate step by step all the relevant details with the purpose of facilitating the understanding and application of the QFD process. Two difficult parts omitted from our model, especially the correlation matrices, are discussed in some detail finally, and possible approaches are also suggested to deal with them in a potentially more complete HOQ model.

Suggested Citation

  • Chan, Lai-Kow & Wu, Ming-Lu, 2005. "A systematic approach to quality function deployment with a full illustrative example," Omega, Elsevier, vol. 33(2), pages 119-139, April.
    • Handle: RePEc:eee:jomega:v:33:y:2005:i:2:p:119-139
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0305-0483(04)00058-1
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chan, Lai-Kow & Wu, Ming-Lu, 2002. "Quality function deployment: A literature review," European Journal of Operational Research, Elsevier, vol. 143(3), pages 463-497, December.
    2. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Yan-Lai & Tang, Jia-Fu & Chin, Kwai-Sang & Jiang, Yu-Shi & Han, Yi & Pu, Yun, 2011. "Estimating the final priority ratings of engineering characteristics in mature-period product improvement by MDBA and AHP," International Journal of Production Economics, Elsevier, vol. 131(2), pages 575-586, June.
    2. J-B Yang & D-L Xu & X Xie & A K Maddulapalli, 2011. "Multicriteria evidential reasoning decision modelling and analysis—prioritizing voices of customer," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1638-1654, September.
    3. Artem Timoshenko & John R. Hauser, 2019. "Identifying Customer Needs from User-Generated Content," Marketing Science, INFORMS, vol. 38(1), pages 1-20, January.
    4. Dr. Nasser Fegh-hi Farahmand, 2013. "Teaching Strategy as Excellence Organization Mission," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 4(2), pages 16-28, May.
    5. Ramanathan, Ramakrishnan & Yunfeng, Jiang, 2009. "Incorporating cost and environmental factors in quality function deployment using data envelopment analysis," Omega, Elsevier, vol. 37(3), pages 711-723, June.
    6. Hasmat Malik & Asyraf Afthanorhan & Noor Aina Amirah & Nuzhat Fatema, 2021. "Machine Learning Approach for Targeting and Recommending a Product for Project Management," Mathematics, MDPI, vol. 9(16), pages 1-29, August.
    7. Chin-Hung Liu & Hsin-Hung Wu, 2008. "A fuzzy group decision-making approach in quality function deployment," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(4), pages 527-540, August.
    8. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    9. Jiunn-I Shieh & Hsin-Hung Wu, 2009. "Applying a hidden Markov chain model in quality function deployment to analyze dynamic customer requirements," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(4), pages 635-644, July.
    10. Ellen H.M. Moors & Rogier Donders, 2009. "Understanding consumer needs and preferences in new product development: the case of functional food innovations," Innovation Studies Utrecht (ISU) working paper series 09-03, Utrecht University, Department of Innovation Studies, revised Feb 2009.
    11. Iranmanesh, Hossein & Thomson, Vince, 2008. "Competitive advantage by adjusting design characteristics to satisfy cost targets," International Journal of Production Economics, Elsevier, vol. 115(1), pages 64-71, September.
    12. Veronika Belousova & Nikolay Chichkanov, 2016. "Knowledge-Intensive Business Services in Russia: 2014–2015 Crisis Aftermath," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 10(4), pages 46-58.
    13. Yuncong Li & Fang Wang & Sheng-hua Zhong, 2023. "A More Fine-Grained Aspect–Sentiment–Opinion Triplet Extraction Task," Mathematics, MDPI, vol. 11(14), pages 1-14, July.
    14. Yuk, Hyeyeon & Garrett, Tony C., 2023. "Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation," Journal of Business Research, Elsevier, vol. 156(C).
    15. repec:dgr:rugsom:02b13 is not listed on IDEAS
    16. Elias Carayannis & Pantelis Kostis & Hasan Dinçer & Serhat Yüksel, 2024. "Quality Function Deployment-Oriented Strategic Outlook to Sustainable Energy Policies Based on Quintuple Innovation Helix," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6761-6779, June.
    17. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    18. von Koskull, Catharina & Fougère, Martin, 2011. "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 205-220, June.
    19. Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, INFORMS, vol. 22(3), pages 273-303.
    20. Richard A. Wolfe & Daniel S. Putler, 2002. "How Tight Are the Ties that Bind Stakeholder Groups?," Organization Science, INFORMS, vol. 13(1), pages 64-80, February.
    21. Nasser Fegh-hi Farahmand, 2016. "Imperative Strategic Planning as Improvement of the Decision Making of Organization," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 5(1), pages 10-19, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jomega:v:33:y:2005:i:2:p:119-139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/375/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.