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Capital identity projection: Understanding the psychosocial effects of capitalism on Black male community college students

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  • Luke Wood, J.
  • Essien-Wood, Idara

Abstract

This study examined factors impacting the success of Black male students in a Southwestern US community college. Data were collected using multiple sources, including semi-structured interviews (n=29), unstructured concept mapping, non-participant observations, and a focus group. Study findings revealed the harmful effects that glory-seeking, materialism, and excessive consumerism can have on student success, in and out of college. This notion is termed capital identity projection, and is described as a harmful psychosocial disposition that occurs in a capitalistic value system when an image of economic success is extended to the point of one’s own detriment. This notion is presented in light of extant research from masculinity studies, economic sociology, and economic psychology.

Suggested Citation

  • Luke Wood, J. & Essien-Wood, Idara, 2012. "Capital identity projection: Understanding the psychosocial effects of capitalism on Black male community college students," Journal of Economic Psychology, Elsevier, vol. 33(5), pages 984-995.
    • Handle: RePEc:eee:joepsy:v:33:y:2012:i:5:p:984-995
    DOI: 10.1016/j.joep.2012.06.001
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    References listed on IDEAS

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    1. Peter Schmuck & Tim Kasser & Richard Ryan, 2000. "Intrinsic and Extrinsic Goals: Their Structure and Relationship to Well-Being in German and U.S. College Students," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 50(2), pages 225-241, May.
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    5. Gregory Jackson & Richard Deeg, 2008. "Comparing capitalisms: understanding institutional diversity and its implications for international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(4), pages 540-561, June.
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    Cited by:

    1. Stephan Olk & Dieter K. Tscheulin & Jörg Lindenmeier, 2021. "Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays," Marketing Letters, Springer, vol. 32(2), pages 247-260, June.

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    More about this item

    Keywords

    Consumer behavior; Materialism; Economic psychology;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • P10 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - General

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