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The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation

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  • van Birgelen, Marcel
  • de Ruyter, Ko
  • Wetzels, Martin

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  • van Birgelen, Marcel & de Ruyter, Ko & Wetzels, Martin, 2003. "The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 24(6), pages 763-783, December.
    • Handle: RePEc:eee:joepsy:v:24:y:2003:i:6:p:763-783
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    1. Francesca Magno & Fabio Cassia & Marta Ugolini, 2017. "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 161-174, February.

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