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The effect of advertising message involvement on brand attitude accessibility

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  • Kokkinaki, Flora
  • Lunt, Peter

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  • Kokkinaki, Flora & Lunt, Peter, 1999. "The effect of advertising message involvement on brand attitude accessibility," Journal of Economic Psychology, Elsevier, vol. 20(1), pages 41-51, February.
    • Handle: RePEc:eee:joepsy:v:20:y:1999:i:1:p:41-51
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    References listed on IDEAS

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
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    Cited by:

    1. van Birgelen, Marcel & de Ruyter, Ko & Wetzels, Martin, 2003. "The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 24(6), pages 763-783, December.
    2. Alvi, Mohsin, 2012. "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper 39592, University Library of Munich, Germany.
    3. Yaping Chang & You Li & Jun Yan & V. Kumar, 2019. "Getting more likes: the impact of narrative person and brand image on customer–brand interactions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1027-1045, November.
    4. Tang, Liang (Rebecca) & Jang, Soocheong (Shawn) & Morrison, Alastair, 2012. "Dual-route communication of destination websites," Tourism Management, Elsevier, vol. 33(1), pages 38-49.
    5. Qing Li & Haiying Wei & Daniel Laufer, 2019. "How to Make an Industry Sustainable during an Industry Product Harm Crisis: The Role of a Consumer’s Sense of Control," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    6. Malhotra, Naresh K., 2005. "Attitude and affect: new frontiers of research in the 21st century," Journal of Business Research, Elsevier, vol. 58(4), pages 477-482, April.
    7. Stephan Verroen & Jan M. Gutteling & Peter W. De Vries, 2013. "Enhancing Self‐Protective Behavior: Efficacy Beliefs and Peer Feedback in Risk Communication," Risk Analysis, John Wiley & Sons, vol. 33(7), pages 1252-1264, July.

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