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Effects of the awareness of social dilemmas on advertising budget-setting: A scenario study

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  • Pruyn, Ad
  • Riezebos, Rik

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  • Pruyn, Ad & Riezebos, Rik, 2001. "Effects of the awareness of social dilemmas on advertising budget-setting: A scenario study," Journal of Economic Psychology, Elsevier, vol. 22(1), pages 43-60, February.
    • Handle: RePEc:eee:joepsy:v:22:y:2001:i:1:p:43-60
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    1. Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 106(4), pages 1039-1061.
    2. S. Siddarth & Amitava Chattopadhyay, 1998. "To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials," Marketing Science, INFORMS, vol. 17(2), pages 124-138.
    3. Armstrong, J. Scott & Collopy, Fred, 1996. "Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability," MPRA Paper 81676, University Library of Munich, Germany.
    4. Marian Chapman Moore, 1992. "Signals and Choices in a Competitive Interaction: The Role of Moves and Messages," Management Science, INFORMS, vol. 38(4), pages 483-500, April.
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    Cited by:

    1. John Smith, 2012. "The endogenous nature of the measurement of social preferences," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 11(2), pages 235-256, December.

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