IDEAS home Printed from https://ideas.repec.org/a/eee/jfpoli/v109y2022ics0306919222000513.html
   My bibliography  Save this article

Discursive framing in policies for restricting the marketing of food and non-alcoholic beverages

Author

Listed:
  • Ngqangashe, Y.
  • Cullerton, K.
  • Phulkerd, S.
  • Huckel Schneider, C.
  • Thow, A.M.
  • Friel, S.

Abstract

The development of food policies involves many policy actors who use various discursive strategies such as framing problems and policy solutions to align them with their interests. This study aimed to examine the frames and underlying discourses that shape policies for regulating unhealthy food and beverages marketing. Forty-one government and industry policy documents were assessed for the frames and discourses focusing on policy objectives, policy terms and standards used to set policy parameters. Our analysis identified frames that resonate with five paradigms: neoliberalism, nutritionism, public health, vulnerability and levels of processing. These transpire differently across industry versus government policies and different types of food marketing policies (communication/broadcasting policies versus nutrition/public health policies). Government policies emphasize consumer and public health protection while industry policies have a strong theme of commodification and reiterate common industry rhetoric such as personal responsibility. Nutrient profiles are the main standard used to set policy parameters in both industry and government policies. Only one of the 41 policies considers levels of processing and uses the NOVA classification to set policy standards. This analysis expands the understanding of framing that occurs during policy development and how different actor interests are advanced through these frames. Further research is needed to examine how these frames influence policy implementation.

Suggested Citation

  • Ngqangashe, Y. & Cullerton, K. & Phulkerd, S. & Huckel Schneider, C. & Thow, A.M. & Friel, S., 2022. "Discursive framing in policies for restricting the marketing of food and non-alcoholic beverages," Food Policy, Elsevier, vol. 109(C).
    • Handle: RePEc:eee:jfpoli:v:109:y:2022:i:c:s0306919222000513
    DOI: 10.1016/j.foodpol.2022.102270
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0306919222000513
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.foodpol.2022.102270?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fuchs, Doris & Lederer, Markus ML, 2007. "The Power of Business," Business and Politics, Cambridge University Press, vol. 9(3), pages 1-17, December.
    2. Hawkes, C., 2007. "Regulating and litigating in the public interest. Regulating food marketing to young people worldwide: Trends and policy drivers," American Journal of Public Health, American Public Health Association, vol. 97(11), pages 1962-1973.
    3. Baker, P. & Hawkes, C. & Wingrove, K. & Demaio, A. & Parkhurst, Justin & Thow, A.M. & Walls, H., 2018. "What drives political commitment for nutrition? A review and framework synthesis to inform the United Nations Decade of Action on Nutrition," LSE Research Online Documents on Economics 86630, London School of Economics and Political Science, LSE Library.
    4. Kathrin Lauber & Daniel Hunt & Anna B Gilmore & Harry Rutter, 2021. "Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study," PLOS Medicine, Public Library of Science, vol. 18(9), pages 1-29, September.
    5. Braithwaite,John & Drahos,Peter, 2000. "Global Business Regulation," Cambridge Books, Cambridge University Press, number 9780521784993, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tanita Northcott & Mark Lawrence & Christine Parker & Phillip Baker, 2023. "Ecological regulation for healthy and sustainable food systems: responding to the global rise of ultra-processed foods," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 1333-1358, September.
    2. Ngqangashe, Y & Phulkerd, S & Collin, J & Huckel Schneider, C & Thow, AM & Friel, S, 2022. "How policy actors assert authority in the governance of food marketing policies," Food Policy, Elsevier, vol. 110(C).
    3. David Detomasi, 2015. "The Multinational Corporation as a Political Actor: ‘Varieties of Capitalism’ Revisited," Journal of Business Ethics, Springer, vol. 128(3), pages 685-700, May.
    4. Albertini, Julien & Terriau, Anthony, 2019. "Informality over the life-cycle," Journal of Economic Dynamics and Control, Elsevier, vol. 105(C), pages 182-202.
    5. Nicholas A. Phelps & Andrew Wood, 2018. "Promoting the global economy: The uneven development of the location consulting industry," Environment and Planning A, , vol. 50(6), pages 1336-1354, September.
    6. Ruth Mayne & Duncan Green & Irene Guijt & Martin Walsh & Richard English & Paul Cairney, 2018. "Using evidence to influence policy: Oxfam’s experience," Palgrave Communications, Palgrave Macmillan, vol. 4(1), pages 1-10, December.
    7. David Monciardini & Guido Conaldi, 2019. "The European regulation of corporate social responsibility: The role of beneficiaries' intermediaries," Regulation & Governance, John Wiley & Sons, vol. 13(2), pages 240-259, June.
    8. Tan Celine, 2019. "Beyond the ‘Moments’ of Law and Development: Critical Reflections on Law and Development Scholarship in a Globalized Economy," The Law and Development Review, De Gruyter, vol. 12(2), pages 285-321, June.
    9. Daniel Fitzpatrick & Rebecca Monson, 2022. "Property rights and climate migration: Adaptive governance in the South Pacific," Regulation & Governance, John Wiley & Sons, vol. 16(2), pages 519-535, April.
    10. Andreas Panagopoulos, 2004. "When Does Patent Protection Stimulate Innovation?," Bristol Economics Discussion Papers 04/565, School of Economics, University of Bristol, UK.
    11. Shaun Elder, 2014. "Does the GFC as a change agent of financial regulatory models and approaches in Europe provide lessons for Asia?," Asia Europe Journal, Springer, vol. 12(4), pages 419-430, December.
    12. Anna Hutchens, 2011. "Playing games of governance: How and why Fair Trade pioneers evade corporate capture," Regulation & Governance, John Wiley & Sons, vol. 5(2), pages 221-240, June.
    13. Auriol, Emmanuelle & Biancini, Sara & Paillacar, Rodrigo, 2023. "Intellectual property rights protection and trade: An empirical analysis," World Development, Elsevier, vol. 162(C).
    14. Stahl, B.C. & Andreou, A. & Brey, P. & Hatzakis, T. & Kirichenko, A. & Macnish, K. & Laulhé Shaelou, S. & Patel, A. & Ryan, M. & Wright, D., 2021. "Artificial intelligence for human flourishing – Beyond principles for machine learning," Journal of Business Research, Elsevier, vol. 124(C), pages 374-388.
    15. Terence C. Halliday & Josh Pacewicz & Susan Block‐Lieb, 2013. "Who governs? Delegations and delegates in global trade lawmaking," Regulation & Governance, John Wiley & Sons, vol. 7(3), pages 279-298, September.
    16. Leah Salm & Nicholas Nisbett & Katie Cuming & Tabitha Hrynick & Alexandra Lulache & Hayley MacGregor, 2023. "A whole system approach to childhood obesity: how a supportive environment was created in the city of Brighton and Hove, United Kingdom," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(4), pages 919-935, August.
    17. Mennicken, Andrea, 2006. "Translation and standardisation: audit world building in Post-Soviet Russia," LSE Research Online Documents on Economics 3033, London School of Economics and Political Science, LSE Library.
    18. Mayntz, Renate, 2010. "Die transnationale Ordnung globalisierter Finanzmärkte: Was lehrt uns die Krise?," MPIfG Working Paper 10/8, Max Planck Institute for the Study of Societies.
    19. Marie-Laure Salles-Djelic & Sigrid Quack, 2004. "Governing Globalization – Bringing Institutions Back In," Post-Print hal-01892007, HAL.
    20. Philip James & Lilian Miles & Richard Croucher & Mark Houssart, 2019. "Regulating factory safety in the Bangladeshi garment industry," Regulation & Governance, John Wiley & Sons, vol. 13(3), pages 431-444, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jfpoli:v:109:y:2022:i:c:s0306919222000513. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/foodpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.