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Playing games of governance: How and why Fair Trade pioneers evade corporate capture

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  • Anna Hutchens

Abstract

The concept of power in political governance has traditionally focused on domination and the preservation of the status quo. In an economic context, institutional and organizational studies have expressed growing interest in the dynamics of agency and institutional change, captured in the concept of “institutional entrepreneurship.” In the context of global free trade, the Fair Trade movement's experience shows that ongoing institutional entrepreneurship is important for entrepreneurs to transcend absorption by corporate hegemony. In this article I examine the capacity for agency in market institutions through the lens of “defiance” to illuminate the imaginative “game players” who evade institutional capture in the evolution of market governance.

Suggested Citation

  • Anna Hutchens, 2011. "Playing games of governance: How and why Fair Trade pioneers evade corporate capture," Regulation & Governance, John Wiley & Sons, vol. 5(2), pages 221-240, June.
    • Handle: RePEc:wly:reggov:v:5:y:2011:i:2:p:221-240
    DOI: 10.1111/j.1748-5991.2010.01093.x
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    References listed on IDEAS

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    1. Gavin Fridell, 2009. "The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade," Journal of Business Ethics, Springer, vol. 86(1), pages 81-95, April.
    2. John Braithwaite & Toni Makkai & Valerie Braithwaite, 2007. "Regulating Aged Care," Books, Edward Elgar Publishing, number 12540, March.
    3. Valerie Braithwaite, 2009. "Defiance in Taxation and Governance," Books, Edward Elgar Publishing, number 12542, March.
    4. Aimee Shreck, 2005. "Resistance, redistribution, and power in the Fair Trade banana initiative," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(1), pages 17-29, March.
    5. Anna Hutchens, 2009. "Changing Big Business," Books, Edward Elgar Publishing, number 13194, March.
    6. Braithwaite,John & Drahos,Peter, 2000. "Global Business Regulation," Cambridge Books, Cambridge University Press, number 9780521784993, January.
    7. J. Battilana & B. Leca & E. Boxenbaum, 2009. "Agency and Institutions: A Review on Institutional Entrepreneurship," Post-Print hal-00802301, HAL.
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    Cited by:

    1. Georg Rilinger, 2023. "Who captures whom? Regulatory misperceptions and the timing of cognitive capture," Regulation & Governance, John Wiley & Sons, vol. 17(1), pages 43-60, January.

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