IDEAS home Printed from https://ideas.repec.org/a/eee/jbvent/v33y2018i2p149-178.html
   My bibliography  Save this article

The double-edged sword of purpose-driven behavior in sustainable venturing

Author

Listed:
  • Muñoz, Pablo
  • Cacciotti, Gabriella
  • Cohen, Boyd

Abstract

This paper examines the relationship between purpose and purposeful organizing and how such arrangements influence the entrepreneurial journey as sustainable ventures move from idea to markets. We leverage an iterative multi-stage process-tracing design to understand the mechanisms whereby 14 different B Corp certified organizations embed purpose before, during and after the certification process. Our analyses reveal three types of venture paths for purpose-driven entrepreneurs, which are shaped by distinct imprinting sequences with three critical sensitive windows playing a pivotal role: the definition of scope of purpose, timing of purpose formalization through B Corp Certification and shifts in the source of feedback. Different imprinters occurring within the critical sensitive windows shape particular imprinting sequences triggering situations of both productive and counterproductive path development. Our results challenge the assumed linear relationship between purpose and purposeful organizing and more specifically the belief that seeking (purposeful) B Corp certification at firm foundation is necessarily productive for society and for the ventures themselves regardless of when the certification is achieved.

Suggested Citation

  • Muñoz, Pablo & Cacciotti, Gabriella & Cohen, Boyd, 2018. "The double-edged sword of purpose-driven behavior in sustainable venturing," Journal of Business Venturing, Elsevier, vol. 33(2), pages 149-178.
    • Handle: RePEc:eee:jbvent:v:33:y:2018:i:2:p:149-178
    DOI: 10.1016/j.jbusvent.2017.12.005
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0883902616303135
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusvent.2017.12.005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
    2. Estrin, Saul & Mickiewicz, Tomasz & Stephan, Ute, 2016. "Human capital in social and commercial entrepreneurship," Journal of Business Venturing, Elsevier, vol. 31(4), pages 449-467.
    3. Barbara Befani & John Mayne, 2014. "Process Tracing and Contribution Analysis: A Combined Approach to Generative Causal Inference for Impact Evaluation," IDS Bulletin, Blackwell Publishing, vol. 45(6), pages 17-36, November.
    4. Muñoz, Pablo & Dimov, Dimo, 2015. "The call of the whole in understanding the development of sustainable ventures," Journal of Business Venturing, Elsevier, vol. 30(4), pages 632-654.
    5. James Mahoney, 2012. "The Logic of Process Tracing Tests in the Social Sciences," Sociological Methods & Research, , vol. 41(4), pages 570-597, November.
    6. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
    7. Milanov, Hana & Fernhaber, Stephanie A., 2009. "The impact of early imprinting on the evolution of new venture networks," Journal of Business Venturing, Elsevier, vol. 24(1), pages 46-61, January.
    8. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
    9. Parrish, Bradley D., 2010. "Sustainability-driven entrepreneurship: Principles of organization design," Journal of Business Venturing, Elsevier, vol. 25(5), pages 510-523, September.
    10. Jeffery S. McMullen & Benjamin J. Warnick, 2016. "Should We Require Every New Venture to Be a Hybrid Organization?," Journal of Management Studies, Wiley Blackwell, vol. 53(4), pages 630-662, June.
    11. Robin Stevens & Nathalie Moray & Johan Bruneel, 2015. "The Social and Economic Mission of Social Enterprises: Dimensions, Measurement, Validation, and Relation," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1051-1082, September.
    12. Fisher, Greg & Kuratko, Donald F. & Bloodgood, James M. & Hornsby, Jeffrey S., 2017. "Legitimate to whom? The challenge of audience diversity and new venture legitimacy," Journal of Business Venturing, Elsevier, vol. 32(1), pages 52-71.
    13. Mathias, Blake D. & Williams, David W. & Smith, Adam R., 2015. "Entrepreneurial inception: The role of imprinting in entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 30(1), pages 11-28.
    14. Alex Nicholls, 2010. "The Legitimacy of Social Entrepreneurship: Reflexive Isomorphism in a Pre–Paradigmatic Field," Entrepreneurship Theory and Practice, , vol. 34(4), pages 611-633, July.
    15. Zahra, Shaker A. & Gedajlovic, Eric & Neubaum, Donald O. & Shulman, Joel M., 2009. "A typology of social entrepreneurs: Motives, search processes and ethical challenges," Journal of Business Venturing, Elsevier, vol. 24(5), pages 519-532, September.
    16. O'Neil, Isobel & Ucbasaran, Deniz, 2016. "Balancing “what matters to me” with “what matters to them”: Exploring the legitimation process of environmental entrepreneurs," Journal of Business Venturing, Elsevier, vol. 31(2), pages 133-152.
    17. M. Tina Dacin & Peter A. Dacin & Paul Tracey, 2011. "Social Entrepreneurship: A Critique and Future Directions," Organization Science, INFORMS, vol. 22(5), pages 1203-1213, October.
    18. Johanna Mair & Julie Battilana & Julian Cardenas, 2012. "Organizing for Society: A Typology of Social Entrepreneuring Models," Journal of Business Ethics, Springer, vol. 111(3), pages 353-373, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. DiVito, Lori & Bohnsack, René, 2017. "Entrepreneurial orientation and its effect on sustainability decision tradeoffs: The case of sustainable fashion firms," Journal of Business Venturing, Elsevier, vol. 32(5), pages 569-587.
    2. Pradeep Kumar Hota, 2023. "Tracing the Intellectual Evolution of Social Entrepreneurship Research: Past Advances, Current Trends, and Future Directions," Journal of Business Ethics, Springer, vol. 182(3), pages 637-659, January.
    3. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    4. Kibler, Ewald & Salmivaara, Virva & Stenholm, Pekka & Terjesen, Siri, 2018. "The evaluative legitimacy of social entrepreneurship in capitalist welfare systems," Journal of World Business, Elsevier, vol. 53(6), pages 944-957.
    5. Matthew P. Johnson & Stefan Schaltegger, 2020. "Entrepreneurship for Sustainable Development: A Review and Multilevel Causal Mechanism Framework," Entrepreneurship Theory and Practice, , vol. 44(6), pages 1141-1173, November.
    6. Barbara Bradač Hojnik & Katja Crnogaj, 2020. "Social Impact, Innovations, and Market Activity of Social Enterprises: Comparison of European Countries," Sustainability, MDPI, vol. 12(5), pages 1-15, March.
    7. Adélie Ranville & Marcos Barros, 2022. "Towards Normative Theories of Social Entrepreneurship. A Review of the Top Publications of the Field," Journal of Business Ethics, Springer, vol. 180(2), pages 407-438, October.
    8. Maria Margarida Avillez & Andrew Greenman & Susan Marlow, 2020. "Ethical Judgments About Social Entrepreneurship in Sub-Saharan Africa: The Influence of Spatio-Cultural Meanings," Journal of Business Ethics, Springer, vol. 161(4), pages 877-892, February.
    9. Amir Forouharfar & Seyed Aligholi Rowshan & Habibollah Salarzehi, 2018. "An epistemological critique of social entrepreneurship definitions," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-40, December.
    10. Gras, David & Conger, Michael & Jenkins, Anna & Gras, Michael, 2020. "Wicked problems, reductive tendency, and the formation of (non-)opportunity beliefs," Journal of Business Venturing, Elsevier, vol. 35(3).
    11. Lori DiVito & Zita Ingen-Housz, 2021. "From individual sustainability orientations to collective sustainability innovation and sustainable entrepreneurial ecosystems," Small Business Economics, Springer, vol. 56(3), pages 1057-1072, February.
    12. Xiangping Jia & Geoffrey Desa, 2020. "Social entrepreneurship and impact investment in rural–urban transformation: An orientation to systemic social innovation and symposium findings," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 1217-1239, December.
    13. Pradeep Kumar Hota & Balaji Subramanian & Gopalakrishnan Narayanamurthy, 2020. "Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis," Journal of Business Ethics, Springer, vol. 166(1), pages 89-114, September.
    14. Régis Y. Chenavaz & Alexandra Couston & Stéphanie Heichelbech & Isabelle Pignatel & Stanko Dimitrov, 2023. "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda," Sustainability, MDPI, vol. 15(11), pages 1-30, May.
    15. Choi, Nia & Majumdar, Satyajit, 2014. "Social entrepreneurship as an essentially contested concept: Opening a new avenue for systematic future research," Journal of Business Venturing, Elsevier, vol. 29(3), pages 363-376.
    16. Nadarević, Sabine & Martin, Alexander, 2020. "A comparative study on the institutional determinants of social entrepreneurial activity: The moderating effect of capitalism," Flensburger Hefte zu Unternehmertum und Mittelstand 19, Jackstädt-Zentrum Flensburg.
    17. Engel, Yuval & Ramesh, Anusha & Steiner, Nick, 2020. "Powered by compassion: The effect of loving-kindness meditation on entrepreneurs' sustainable decision-making," Journal of Business Venturing, Elsevier, vol. 35(6).
    18. Douglas, Evan & Prentice, Catherine, 2019. "Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis," Journal of Business Research, Elsevier, vol. 99(C), pages 69-79.
    19. Reeti Kulshrestha & Arunaditya Sahay & Subhanjan Sengupta, 2022. "Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(1), pages 90-120, March.
    20. Petra Dickel & Monika Sienknecht & Jacob Hörisch, 2021. "The early bird catches the worm: an empirical analysis of imprinting in social entrepreneurship," Journal of Business Economics, Springer, vol. 91(2), pages 127-150, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbvent:v:33:y:2018:i:2:p:149-178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusvent .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.