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Standardization and adaptation in business format franchising

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  • Kaufmann, Patrick J.
  • Eroglu, Sevgin

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  • Kaufmann, Patrick J. & Eroglu, Sevgin, 1999. "Standardization and adaptation in business format franchising," Journal of Business Venturing, Elsevier, vol. 14(1), pages 69-85, January.
    • Handle: RePEc:eee:jbvent:v:14:y:1999:i:1:p:69-85
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    References listed on IDEAS

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    1. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    2. Derbaix, C., 1983. "Perceived risk and risk relievers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 3(1), pages 19-38.
    3. Rubin, Paul H, 1978. "The Theory of the Firm and the Structure of the Franchise Contract," Journal of Law and Economics, University of Chicago Press, vol. 21(1), pages 223-233, April.
    4. Mizerski, Richard W & Golden, Linda L & Kernan, Jerome B, 1979. "The Attribution Process in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 123-140, Se.
    5. Shimp, Terence A & Bearden, William O, 1982. "Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 38-46, June.
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