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Stimulating organisational creativity with theatrical improvisation

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  • Nisula, Anna-Maija
  • Kianto, Aino

Abstract

Although organisational creativity has become an increasingly important performance driver, little is known about how it can be built and stimulated. The existing literature has mostly focused on techniques for improving idea generation in specific and occasional problem-solving situations. However, there is scarce research about how to improve creativity as a quality that pervades everyday operations throughout an organisation. This study explores how theatrical improvisation could foster organisational creativity. Qualitative action research shows theatrical improvisation as a promising method to stimulate both individual and collective creativity in an organisation. The study links theatrical improvisation to organisational creativity, understanding the former as a potential method for organisational development. This research extends the understanding about enhancing organisational creativity as a multilevel phenomenon, as well as the possibilities for applying arts-based methods to organisational development.

Suggested Citation

  • Nisula, Anna-Maija & Kianto, Aino, 2018. "Stimulating organisational creativity with theatrical improvisation," Journal of Business Research, Elsevier, vol. 85(C), pages 484-493.
    • Handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:484-493
    DOI: 10.1016/j.jbusres.2017.10.027
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    References listed on IDEAS

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    Cited by:

    1. Ting Yu & Xueling Li, 2022. "RETRACTED ARTICLE: The relationship between organizational improvisation and economic performance by moderating effects of regional economic level, market environment and cultural background: a meta-a," Operations Management Research, Springer, vol. 15(3), pages 965-982, December.
    2. Shaima’a Abdelqader Jaffal & Ziad Ali Eid Alshawabkeh, 2021. "The Impact of Organizational Creativity on Organization Agility: The Moderating Role of Knowledge Sharing in Pharmaceutical Companies in Jordan," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 171-190.
    3. Parjanen, Satu & Hyypiä, Mirva, 2019. "Innotin game supporting collective creativity in innovation activities," Journal of Business Research, Elsevier, vol. 96(C), pages 26-34.
    4. Cheng, Cong & Yang, Monica, 2019. "Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity," Journal of Business Research, Elsevier, vol. 99(C), pages 215-225.
    5. Kucharska, Wioleta, 2022. "Tacit knowledge influence on intellectual capital and innovativeness in the healthcare sector: A cross-country study of Poland and the US," Journal of Business Research, Elsevier, vol. 149(C), pages 869-883.

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