What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users
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DOI: 10.1016/j.jbusres.2018.01.026
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- Cowan, Kirsten, 2020. "Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising," Journal of Business Research, Elsevier, vol. 120(C), pages 529-538.
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Keywords
Mispredicting vice; Drug abuse; Teenagers' drug choices; Econometric modeling in absence of panel data;All these keywords.
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