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Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

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  • Holmlund, Maria
  • Kowalkowski, Christian
  • Biggemann, Sergio

Abstract

Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.

Suggested Citation

  • Holmlund, Maria & Kowalkowski, Christian & Biggemann, Sergio, 2016. "Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry," Journal of Business Research, Elsevier, vol. 69(7), pages 2457-2462.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:7:p:2457-2462
    DOI: 10.1016/j.jbusres.2016.02.014
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    References listed on IDEAS

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    Cited by:

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    2. Bustinza, Oscar F. & Vendrell-Herrero, Ferran & Baines, Tim, 2017. "Service implementation in manufacturing: An organisational transformation perspective," International Journal of Production Economics, Elsevier, vol. 192(C), pages 1-8.
    3. Norwan Ahmad & Ng Siew Imm & Yuhanis Abdul Aziz & Norazlyn Kamal Basha, 2020. "Why Not Knowledge-Based HRM? Its Direct and Indirect Effect on Innovative Service Offerings," SAGE Open, , vol. 10(4), pages 21582440209, December.
    4. Erik Hofmann & Joël Henri Brunner & Elmar Holschbach, 2020. "Research in business service purchasing: current status and directions for the future," Management Review Quarterly, Springer, vol. 70(3), pages 421-460, August.
    5. José Oliveira & António Azevedo & João J. Ferreira & Sofia Gomes & João M. Lopes, 2021. "An insight on B2B Firms in the Age of Digitalization and Paperless Processes," Sustainability, MDPI, vol. 13(21), pages 1-21, October.
    6. Calabrese, Armando & Costa, Roberta & Ghiron, Nathan Levialdi & Tiburzi, Luigi & Pedersen, Esben Rahbek Gjerdrum, 2021. "How sustainable-orientated service innovation strategies are contributing to the sustainable development goals," Technological Forecasting and Social Change, Elsevier, vol. 169(C).

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