Mum or bub? Which influences breastfeeding loyalty
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DOI: 10.1016/j.ausmj.2011.10.010
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- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Härtel, Charmine E.J. & Russell-Bennett, Rebekah, 2010. "Heart versus mind: The functions of emotional and cognitive loyalty," Australasian marketing journal, Elsevier, vol. 18(1), pages 1-7.
- Russell-Bennett, Rebekah & McColl-Kennedy, Janet R. & Coote, Leonard V., 2007. "Involvement, satisfaction, and brand loyalty in a small business services setting," Journal of Business Research, Elsevier, vol. 60(12), pages 1253-1260, December.
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- Parkinson, Joy & Gallegos, Danielle & Russell-Bennett, Rebekah, 2016. "Transforming beyond self: Fluidity of parent identity in family decision-making," Journal of Business Research, Elsevier, vol. 69(1), pages 110-119.
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Keywords
Social marketing; Breastfeeding; Loyalty; Social support; Self-efficacy; Structural equation modelling;All these keywords.
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