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Secret Santa Reveals The Secret Side Of Giving

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  • BRIAN DUNCAN

Abstract

This article shows how a secret Santa gift exchange offers unique insights into the nature of generosity and charitable giving. In a dictator experiment modified with features similar to a secret Santa gift exchange, I find that individuals contribute less when their gifts are allocated such that each person gives to fewer recipients. The results are inconsistent with both altruism and warm glow, suggesting that players are motivated by something in addition to these conventional models of generosity. Several alternative models of generosity are shown to be consistent with the experimental findings, all of which imply that, in addition to any positive externalities, giving can also carry a negative externality. (JEL H41, C92, D62)

Suggested Citation

  • Brian Duncan, 2009. "Secret Santa Reveals The Secret Side Of Giving," Economic Inquiry, Western Economic Association International, vol. 47(1), pages 165-181, January.
    • Handle: RePEc:bla:ecinqu:v:47:y:2009:i:1:p:165-181
    DOI: 10.1111/j.1465-7295.2008.00145.x
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    References listed on IDEAS

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    1. Ertimur, Burçak & Muñoz, Caroline & Hutton, James G., 2015. "Regifting: A multi-perspective processual overview," Journal of Business Research, Elsevier, vol. 68(9), pages 1997-2004.

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    More about this item

    JEL classification:

    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D62 - Microeconomics - - Welfare Economics - - - Externalities

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