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If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology

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  • Rosenbaum, Mark S.
  • Wong, IpKin Anthony

Abstract

This study extends the self-service technology (SST) paradigm by revealing a relatively unexplored area; namely the under-utilization of SST systems, within service settings. Focusing on an SST kiosk system installed within one of Macau's most luxurious hotel/casinos, this research shows that regardless of a customer's perceived technology readiness, overall, customers deem many SST options unimportant. The results reveal that the hotel's guests rate the SST option that helps them obtain discounts for entertainment and dining options as highest in importance compared to all the other SST options. Thus, fun emerges as an antecedent to SST usage. A qualitative follow-up study reveals that the customers also shun the hotel's SST system because customers may avoid using SST while on vacation—to engage in a so-called technological pause. This finding is original to the SST paradigm.

Suggested Citation

  • Rosenbaum, Mark S. & Wong, IpKin Anthony, 2015. "If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology," Journal of Business Research, Elsevier, vol. 68(9), pages 1862-1868.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1862-1868
    DOI: 10.1016/j.jbusres.2015.01.014
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    References listed on IDEAS

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    Cited by:

    1. Yang-Fei Tai & Yi-Chieh Wang & Ching-Ching Luo, 2021. "Technology- or human-related service innovation? Enhancing customer satisfaction, delight, and loyalty in the hospitality industry," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 667-694, December.
    2. Chun Liu & Kam Hung, 2020. "A comparative study of self-service technology with service employees: a qualitative analysis of hotels in China," Information Technology & Tourism, Springer, vol. 22(1), pages 33-52, March.
    3. Iwona Kowalczuk & Dagmara Stangierska & Jerzy Gębski & Agnieszka Tul-Krzyszczuk & Edyta Zmudczyńska, 2021. "Digital Consumers in the Foodservices Market," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    4. Fengying Hu & Zhenglong Zhou, 2022. "Monopoly or competition: strategic analysis of a retailing technology service provision," Electronic Commerce Research, Springer, vol. 22(4), pages 1651-1689, December.
    5. Chen-Kuo Pai & Ze-Tian Wu & Seunghwan Lee & Jaeseok Lee & Sangguk Kang, 2022. "Service Quality of Social Media-Based Self-Service Technology in the Food Service Context," Sustainability, MDPI, vol. 14(20), pages 1-15, October.
    6. Radenković, Miloš & Bogdanović, Zorica & Despotović-Zrakić, Marijana & Labus, Aleksandra & Lazarević, Saša, 2020. "Assessing consumer readiness for participation in IoT-based demand response business models," Technological Forecasting and Social Change, Elsevier, vol. 150(C).

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