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How the poor in a developing country view business' contribution to quality-of-life 5Â years after a national economic crisis

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  • Peterson, Mark
  • Ekici, Ahmet
  • Hunt, David M.

Abstract

This study proposes and tests a three-step model of business' contribution to quality of life 5Â years after a devastating national economic crisis in a developing country. The model incorporates both a beneficent dimension of the marketplace (represented by consumer attitude toward marketing -- CATM) and a non-maleficent dimension (represented by consumer trust for market-related institutions -- CTMRI). This study compares how the poor and the non-poor draw differently on these two dimensions in forming their perceptions about how business contributes to their quality of life. Beginning with the exogenous construct attitude toward changes in marketing practices since the last economic crisis (5Â years ago), this study 1) proposes a causal model that introduces a first-order construct -- Business' Contribution to My Quality of Life (BCM-QOL), and 2) explains how BCM-QOL serves as a mediator between marketplace perceptions of both beneficence and non-maleficence and quality of life. Results reveal differences between how the poor and the non-poor in a developing country think about the effects of market changes after an economic crisis. Consumers living below the Turkish poverty line, although not within the UN-defined ranks of the global poor (e.g., $2 per-day earnings) tend to see their place in the market in a manner similar to subsistence consumers.

Suggested Citation

  • Peterson, Mark & Ekici, Ahmet & Hunt, David M., 2010. "How the poor in a developing country view business' contribution to quality-of-life 5Â years after a national economic crisis," Journal of Business Research, Elsevier, vol. 63(6), pages 548-558, June.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:6:p:548-558
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    References listed on IDEAS

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    1. Burroughs, James E & Rindfleisch, Aric, 2002. "Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 348-370, December.
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    1. Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
    2. Bastos, Rafael & Pindado, Julio, 2013. "Trade credit during a financial crisis: A panel data analysis," Journal of Business Research, Elsevier, vol. 66(5), pages 614-620.
    3. Liu, Chuanlan & Black, William C. & Lawrence, Frances C. & Garrison, M.E. Betsy, 2012. "Post-disaster coping and recovery: The role of perceived changes in the retail facilities," Journal of Business Research, Elsevier, vol. 65(5), pages 641-647.
    4. Constantinos N. Leonidou & Verena Gruber & Bodo B. Schlegelmilch, 2022. "Consumers’ Environmental Sustainability Beliefs and Activism : A Cross-Cultural Examination," Post-Print hal-04558564, HAL.
    5. Yee, Rachel W.Y. & Miquel-Romero, Maria-Jose & Cruz-Ros, Sonia, 2020. "Work-life management for workforce maintenance: A qualitative comparative study," Journal of Business Research, Elsevier, vol. 121(C), pages 329-337.
    6. Elisa Martinelli & Giulia Tagliazucchi & Gianluca Marchi, 2015. "Disastri Naturali e Dynamic Capabilities nel Commercio," Department of Economics 0066, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
    7. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.

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