IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v63y2010i4p366-371.html
   My bibliography  Save this article

Developing a measure to capture marketing faculty's perceptions of unethical behavior

Author

Listed:
  • Gao, Tao (Tony)
  • Sirgy, M. Joseph
  • Johar, J.S.

Abstract

The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1-20] measure of marketing faculty's perceptions of unethical behavior and tests its predictive validity. We surveyed members of the Academy of Marketing Science regarding their perceptions of acceptability of 142 behaviors that marketing faculty may encounter in their roles as teacher, researcher, administrator, consultant, professional colleague, and college professor. We used exploratory factor analyses to reveal the factor structures of the items grouped by four faculty roles: teaching, research, administrative service, and professional service. We then tested the measure's predictive validity by testing for demographic differences (gender, age, rank, tenure, and level of education) with respect to the 23 types of unethical faculty behaviors. The final measure can be used by marketing-related associations to gauge the norms of faculty conduct, which in turn can help them develop their own academic code of ethics.

Suggested Citation

  • Gao, Tao (Tony) & Sirgy, M. Joseph & Johar, J.S., 2010. "Developing a measure to capture marketing faculty's perceptions of unethical behavior," Journal of Business Research, Elsevier, vol. 63(4), pages 366-371, April.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:366-371
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(09)00122-2
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ronald G. Ehrenberg & Liang Zhang, 2005. "Do Tenured and Tenure-Track Faculty Matter?," Journal of Human Resources, University of Wisconsin Press, vol. 40(3).
    2. Desmond, John & Crane, Andrew, 2004. "Morality and the consequences of marketing action," Journal of Business Research, Elsevier, vol. 57(11), pages 1222-1230, November.
    3. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    4. Dabholkar, Pratibha A. & Kellaris, James J., 1992. "Toward understanding marketing students' ethical judgment of controversial personal selling practices," Journal of Business Research, Elsevier, vol. 24(4), pages 313-329, June.
    5. John G. Bruhn & Gary Zajac & Ali A. Al-Kazemi & Loren D. Prescott, 2002. "Moral Positions and Academic Conduct," The Journal of Higher Education, Taylor & Francis Journals, vol. 73(4), pages 461-493, July.
    6. Rallapalli, Kumar C. & Vitell, Scott J. & Barnes, James H., 1998. "The Influence of Norms on Ethical Judgments and Intentions: An Empirical Study of Marketing Professionals," Journal of Business Research, Elsevier, vol. 43(3), pages 157-168, November.
    7. Skinner, Steven J. & Dubinsky, Alan J. & Ferrell, O. C., 1988. "Organizational dimensions of marketing-research ethics," Journal of Business Research, Elsevier, vol. 16(3), pages 209-223, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barnett, Tim & Valentine, Sean, 2004. "Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions," Journal of Business Research, Elsevier, vol. 57(4), pages 338-346, April.
    2. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    3. Chonko, Lawrence B. & Hunt, Shelby D., 2000. "Ethics and Marketing Management:: A Retrospective and Prospective Commentary," Journal of Business Research, Elsevier, vol. 50(3), pages 235-244, December.
    4. Valentine, Sean & Godkin, Lynn, 2019. "Moral intensity, ethical decision making, and whistleblowing intention," Journal of Business Research, Elsevier, vol. 98(C), pages 277-288.
    5. Watkins, Alison & Hill, Ronald Paul, 2011. "Morality in marketing: Oxymoron or good business practice?," Journal of Business Research, Elsevier, vol. 64(8), pages 922-927, August.
    6. Cherry, John & Fraedrich, John, 2002. "Perceived risk, moral philosophy and marketing ethics: mediating influences on sales managers' ethical decision-making," Journal of Business Research, Elsevier, vol. 55(12), pages 951-962, December.
    7. Peter Mudrack & E. Mason, 2013. "Ethical Judgments: What Do We Know, Where Do We Go?," Journal of Business Ethics, Springer, vol. 115(3), pages 575-597, July.
    8. Evelyne Rousselet & Bérangère Brial & Romain Cadario & Amina Béji-Bécheur, 2020. "Moral Intensity, Issue Characteristics, and Ethical Issue Recognition in Sales Situations," Journal of Business Ethics, Springer, vol. 163(2), pages 347-363, May.
    9. Wayne Decker & Thomas Calo, 2007. "Observers’ Impressions of Unethical Persons and Whistleblowers," Journal of Business Ethics, Springer, vol. 76(3), pages 309-318, December.
    10. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    11. Daniel C. Hickman & Andrew G. Meyer, 2017. "Does Athletic Success Influence Persistence At Higher Education Institutions? New Evidence Using Panel Data," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 658-676, October.
    12. Scott E. Carrell & Michal Kurlaender, 2023. "My Professor Cares: Experimental Evidence on the Role of Faculty Engagement," American Economic Journal: Economic Policy, American Economic Association, vol. 15(4), pages 113-141, November.
    13. Pieter De Vlieger & Brian Jacob & Kevin Stange, 2018. "Measuring Instructor Effectiveness in Higher Education," NBER Chapters, in: Productivity in Higher Education, pages 209-258, National Bureau of Economic Research, Inc.
    14. Ya-Hui Hsu & Wenchang Fang & Yuanchung Lee, 2009. "Ethically Questionable Behavior in Sales Representatives – An Example from the Taiwanese Pharmaceutical Industry," Journal of Business Ethics, Springer, vol. 88(1), pages 155-166, April.
    15. Connie Bateman & Sean Valentine & Terri Rittenburg, 2013. "Ethical Decision Making in a Peer-to-Peer File Sharing Situation: The Role of Moral Absolutes and Social Consensus," Journal of Business Ethics, Springer, vol. 115(2), pages 229-240, June.
    16. Kihl, Lisa, 2007. "Moral Codes, Moral Tensions and Hiding behind the Rules: A Snapshot of Athletic Administrators' Practical Morality," Sport Management Review, Elsevier, vol. 10(3), pages 279-305, November.
    17. Tilley, J. Lucas, 2023. "School resources, peer inputs, and student outcomes in adult education," Economics of Education Review, Elsevier, vol. 96(C).
    18. Hengky Latan & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour, 2019. "Ethical Awareness, Ethical Judgment and Whistleblowing: A Moderated Mediation Analysis," Journal of Business Ethics, Springer, vol. 155(1), pages 289-304, March.
    19. Zhang, Liang & Liu, Xiangmin, 2010. "Faculty employment at 4-year colleges and universities," Economics of Education Review, Elsevier, vol. 29(4), pages 543-552, August.
    20. Good, Megan C. & Schwepker, Charles H., 2022. "Business-to-business salespeople and political skill: Relationship building, deviance, and performance," Journal of Business Research, Elsevier, vol. 139(C), pages 32-43.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:366-371. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.