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Retailers' major ethical decision making constructs

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  • Fraedrich, John
  • Iyer, Rajesh

Abstract

The major constructs of the Ferrell and Gresham [Ferrell OC, Gresham L. A Contingency Framework for Understanding Ethical Decision-Making in Marketing. J Mark 1985; (Summer): 87-96.], Hunt and Vitell [Hunt SD, Vitell S. A General Theory of Marketing Ethics. J Macromark 1986; 6 (Spring): 5-16.], and Ferrell et al. [Ferrell OC, Gresham L, Fraedrich JP. A Synthesis of Ethical Decision Models for Marketing. J Macromark 1989; 9(2) (Fall): 55-64.] models were tested using LISREL. Our findings suggest that Friends, Superiors, Business Associates, and Formalization of the Organization are more significant than Moral Philosophy. A new construct Ethicalness, comprised of individual, organizational, and societal value structures yielded a tight multi-dimensional fit that supports Kerlinger's domain theory and is dissimilar to Reidenbach and Robin's (1991) multi-dimensional scale. This research is one of the first to test as many ethical decision making constructs while explaining the multi-dimensional conundrum of ethical/unethical and legal/illegal practices within retailing.

Suggested Citation

  • Fraedrich, John & Iyer, Rajesh, 2008. "Retailers' major ethical decision making constructs," Journal of Business Research, Elsevier, vol. 61(8), pages 834-841, August.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:8:p:834-841
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    References listed on IDEAS

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    1. Fraedrich, John Paul & Ferrell, O. C., 1992. "The impact of perceived risk and moral philosophy type on ethical decision making in business organizations," Journal of Business Research, Elsevier, vol. 24(4), pages 283-295, June.
    2. Thomas M. Jones & Lori Verstegen Ryan, 1997. "The Link Between Ethical Judgment and Action in Organizations: A Moral Approbation Approach," Organization Science, INFORMS, vol. 8(6), pages 663-680, December.
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    Cited by:

    1. Bagozzi, Richard P. & Sekerka, Leslie E. & Sguera, Francesco, 2018. "Understanding the consequences of pride and shame: How self-evaluations guide moral decision making in business," Journal of Business Research, Elsevier, vol. 84(C), pages 271-284.
    2. Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.

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