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Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective

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  • Megehee, Carol

Abstract

This commentary responds to Tony Ellson's, "Can we live without a dog? Consumption life cycles in dog-owner relationships" from the point of view of a cat owner and her cats. The author discusses cat-related consumption via a life-cycle framework and notes that consumption extends beyond basic food, veterinarian care, pet supplies, and pet services. Stories or vignettes emanating from subjective personal introspection reveal the complexity and intimacy of the cat-owner relationship and the plethora of needs and wants generated as a result of this relationship.

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  • Megehee, Carol, 2008. "Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective," Journal of Business Research, Elsevier, vol. 61(5), pages 574-578, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:574-578
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    References listed on IDEAS

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    1. Gould, Stephen J, 1995. "Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 719-722, March.
    2. Ellson, Tony, 2008. "Can we live without a dog? Consumption life cycles in dog-owner relationships," Journal of Business Research, Elsevier, vol. 61(5), pages 565-573, May.
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