International region as a brand origin: Conceptualization and review
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DOI: 10.3846/1611-1699.2009.10.141-148
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References listed on IDEAS
- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
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- Silvia Dessì & Federica Caboni & Ernestina Giudici, 2013. "Case Study: The new territorial orientation of a transnational company: Italian pasta," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 72-83, October.
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