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Assessing advertising media spending inefficiencies in generating sales

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  • Luo, Xueming
  • Donthu, Naveen

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  • Luo, Xueming & Donthu, Naveen, 2005. "Assessing advertising media spending inefficiencies in generating sales," Journal of Business Research, Elsevier, vol. 58(1), pages 28-36, January.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:1:p:28-36
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    3. Dinesh Kumar Gauri & Janos Gabor Pauler & Minakshi Trivedi, 2009. "Benchmarking Performance in Retail Chains: An Integrated Approach," Marketing Science, INFORMS, vol. 28(3), pages 502-515, 05-06.
    4. Jing Yang & Kelly Basile, 2022. "Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance," Journal of Business Ethics, Springer, vol. 178(2), pages 501-517, June.
    5. Spotts, Harlan E. & Weinberger, Marc G. & Assaf, A. George & Weinberger, Michelle F., 2022. "The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services," Journal of Business Research, Elsevier, vol. 152(C), pages 387-397.
    6. Gauri, Dinesh K., 2013. "Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy," Journal of Retailing, Elsevier, vol. 89(1), pages 1-14.
    7. Chen, Chien-Ming & van Dalen, Jan, 2010. "Measuring dynamic efficiency: Theories and an integrated methodology," European Journal of Operational Research, Elsevier, vol. 203(3), pages 749-760, June.
    8. Amado, Carla A.F. & Santos, Sérgio P. & Serra, Jaime M.M., 2017. "Does partial privatisation improve performance? Evidence from a chain of hotels in Portugal," Journal of Business Research, Elsevier, vol. 73(C), pages 9-19.
    9. Yu, Ming-Miin & Chen, Li-Hsueh & Hsiao, Bo, 2016. "A fixed cost allocation based on the two-stage network data envelopment approach," Journal of Business Research, Elsevier, vol. 69(5), pages 1817-1822.
    10. Gerasimos T. Soldatos, 2014. "Bureaucracy, Underground Activities, and Fluctuations," Economic Analysis Working Papers (2002-2010). Atlantic Review of Economics (2011-2016), Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia Moderna, vol. 2, pages 1-1, December.
    11. Andrea Ellero & Stefania Funari & Elena Moretti, 2008. "Leading advertisers efficiency evaluated by data envelopment analysis," Working Papers 167, Department of Applied Mathematics, Università Ca' Foscari Venezia.
    12. Minakshi Trivedi & Dinesh K. Gauri & Yu Ma, 2017. "Measuring the Efficiency of Category-Level Sales Response to Promotions," Management Science, INFORMS, vol. 63(10), pages 3473-3488, October.
    13. Tagashira, Takumi & Minami, Chieko, 2019. "The Effect of Cross-Channel Integration on Cost Efficiency," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 68-83.
    14. Tze Chuan (Chewie) Ang & Tarun Chordia & Vivian Van-Anh Mai & Harminder Singh, 2022. "The Marketing Capability Premium [Formulation and estimation of stochastic frontier production function models]," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 12(4), pages 918-959.
    15. Chia-Nan Wang & Kun-Zhong Li, 2011. "A candidates selection approach for district alliance of university incubators," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(4), pages 769-781, June.
    16. Avkiran, Necmi K. & Thoraneenitiyan, Nakhun, 2010. "Purging data before productivity analysis," Journal of Business Research, Elsevier, vol. 63(3), pages 294-302, March.
    17. Afrifa, Godfred Adjapong & Tingbani, Ishmael & Adesina, Oluseyi Oluseun, 2022. "Stochastic frontier modelling of working capital efficiency across Europe," Technological Forecasting and Social Change, Elsevier, vol. 184(C).

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